Business Enemies?

I think of myself as a pretty good guy and most people seem to tolerate me fairly well, but sometimes, no matter what I do, I seem to ruffle other people’s feathers. While, I don’t think this is one of those cases, I do find it interesting that Paul Scrivens, a man that I highly respect and dare I say, envy online, has listed Grand Effect, the network that I co-founded as one of his business related enemies.

Expert Idiot

I always secretly hope that a competitor to 9rules would stand up. With the new 9rules coming shortly there will be more defined targets for us to keep an eye on. Chawlk goes head-to-head with plenty of other sites and if we don’t do better than the competition we die. Grand Effect is very similar to 9rules and I like to monitor what is going on over there to see what we can steal or do better. That is why you want enemies and although I have no problem with David Peralty or Sarah Perez I am going to put their network on my enemy list. “Enemy” may be too strong of the word, but I hope you can understand where I am going with this.

I haven’t yet figured out if I should be excited, or worried, as Scrivs has always done well when he gets competitive. And the support team he has in 9rules with Mike Rundle (a talent set that Grand Effect could sorely use), and Tyme White (we could use a person like her as well) make Grand Effect look rather small. The flip side though is that Sarah, myself and the rest of the Grand Effect members are getting very excited over the attention we have been receiving from all the wonderful blogs that are taking interest in what we are trying to build.

Much like I thought 9rules original intentions were, we have decided to keep things small, leveraging the power of the group and helping members with things they don’t have time to become experts on, namely advertising and promotion.

I never saw Grand Effect as competition to any other network out there, as none of our membership belongs to a network and they are all self-established brands, but if Scrivs needs to have a business enemy to remain competitive, then I look forward to helping increase that competitive spirit to really see how far he can go, while still attending to the needs of the people around me.

Do we really need business enemies to remain competitive?

5 thoughts on “Business Enemies?

  1. Scrivs

    I think you do need “business enemies” to remain competitive because over time it really gets harder to compete with yourself and if you are doing that then maybe your market shouldn’t exist at all. Of course me using the term “enemy” creates a negative connotation right off the bat so maybe I should have taken the time to think about a better term. However, me calling Grand Effect an enemy doesn’t mean I hold any resentment towards you guys and I look forward to watching your team thrive.

    I’m sure we will build off each other just like we have built off of b5’s ideas in the past and vice versa. That is what makes competition great. If another network took Sarah away from you then you would probably start to see them as being competition and in all honesty if you don’t see your network as having any competitors then you are already starting off on the wrong foot.

    Because you are dealing with limited resources (quality sites in this case) any other network that is trying to get those sites has to be seen as competition whether you wish to admit it or not, true?

    So again take out “enemies” and replace with a better word if you want, but the idea remains the same.

  2. Scrivs

    To add to my thoughts above if you guys go for the ad network play then you have to consider b5 and FM your competition because whoever you invite to your network will also probably consider (at the very least FM) your competition and weigh their options. It’s not like we all shake hands and have fun making sure everyone gets equal play.

  3. Kevin Muldoon

    In the context that Scrivs is referring to I do think that ‘enemies’ can be a good thing. Having someone on your ‘tail’ will give you the kick up the ass you need when your slacking off.

    “Not having someone to go against makes it harder to evaluate where you are as a business.”

    As you said, you didn’t think grandeffect was competition to anyone else and I agree with that, however as the network grows and becomes more successful that will definately change.

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