These days, it’s not enough for people and organizations to simply establish an online presence such as on social networking sites. Other than creating an account and adding personal and company information, engaging with your fans and followers is a must.
It should be noted that engagement is key to achieving the results you want such as gaining more followers or customers and greater exposure of your personal campaigns, products or services. It is all about interacting with people, sharing your knowledge and exchanging views and ideas.
On the internet, there are various channels where you can engage with your target audience. Apart from your website or blog, you can join discussion forums related to your niche and get in touch with people on the different social media platforms. Continue reading