Hire Writers Not Bloggers

Recently, I have been hit with something interesting when it comes to hiring entry level people to write some content for me on my blog: hiring a writer is better than hiring a blogger.

Before anyone gets defensive about this, please let me explain my experiences, and understand that I have nothing against blogging as a career, especially since I’ve been employed as one over the last three years.

I have hired various bloggers before via a jobs board for freelance writers, and they were all just starting out, nearly all of them had only been experienced in writing on their own sites, and so they started off very excited about the job. They over promised and under delivered. They didn’t know how much time and effort it took to consistently push out great content. They fizzled out fast, and eventually, I had to thank them for their time and move on.

In hiring writers, even ones that have only written a few articles, they seemed to better understand the writing process. They weren’t in it for big money or fame, but instead they were looking for a steady pay check. Sure, some of them have over promised and under delivered as well, but all in all, I have had a better experience hiring freelance writers versus freelance bloggers.

Could it just be luck of the draw, or something more inherent in the titles people choose to define themselves? In either case, I suggest that people hire writers rather than bloggers. They might not know publishing platforms, or be very good at promoting the content they write, but if you have talent at those things, they will provide a steady stream of content at a reasonable price.

Note: Again, this is just my personal opinion based on recent experiences. This is in no way meant to imply that being a blogger is bad, but instead an observation that novice freelance bloggers might want to use as a way to self-analyze, as well as an insight that blog owners might want to consider when looking to hire content producers.

Originally posted on April 27, 2011 @ 8:53 am

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