Launching a new business website or blog today, where there’s already so much going on on the Internet, can seem like you’re not even a drop in the bucket. But when your livelihood is at stake, it’s your determination for success that can really make the difference for you in creating a website or blog that will bring your ultimate success.
However, no one can find this success with just their drive alone. To really carve out a space for your new business website amidst so many others, you’ve got to find some way to make a splash.
At some point, you know that you have good, valuable content on your blog. The next step in financial or personal success is to try to get more attention in the form of traffic. There are a million different pieces of advice that you can follow for making this happen. But, you can generally figure out how to split it into a few categories.
So, if you’re trying to improve the visibility of your blog, start at three of the more traditional places. First of all, you have to know your audience. Connecting with your audience is the entire point of having a blog, but to create that connection, you have to first understand who they are. Secondly, dig as deep as you can into search engine optimization possibilities. Having great content is an excellent first step, but knowing how to arrange that content for better search engine visibility is also crucial to appropriate project management with your blog.
If you’ve just started a new business, you’ve likely also just created a new business website to go with it. With so much business taking place online, a successful business needs to have a working website that consumers can visit to learn more about their company, make purchases, and contact them. But before you launch your new website, it’s crucial that you’ve covered all your bases and ensured that your site will function properly. To help you with this, here are three ways you should improve your new business website before having it go live.
Improve Your Site Speed
One of the most important factors for the user experience of your website is speed. If your visitors have to wait too long for your website to load for them, think about 3 seconds, they’ll navigate away and may not return. To see if your website is running fast enough, Lindsay Kolowich, a contributor to HubSpot.com, recommends running site speed tests before your launch date. If your site isn’t running as quickly as you’d like, talk with your website designer about ways you can improve the speed prior to letting your website go live.
If you’re committed to creating new content for your website on a consistent basis, it can be a real challenge to come up with new ideas or ways to write about things all within the same vein. Luckily, if you choose to write content that’s based on seasonal ideas, you can always have a new angle to twist to put on your content. The only problem with this is being able to set your content apart from everyone else’s. To help with this, here are three tips for creating seasonal blog posts.
Aim For Evergreen
Although writing seasonal post may seem like a simply solution, it may not serve you as well as you might assume. So rather than just creating easy content that’s only relevant for a very short period of time, Tara M. Clapper, a contributor to SEM Rush, recommends that you actually aim for making your content evergreen instead. This means that you give your seasonal content a spin so that it can be found useful to readers regardless of when they actually come upon it. Not only this, but if you create seasonal content that can be revisited by your viewers in subsequent years, this content may prove to be even more evergreen that you originally planned. Continue reading
It may seem simple to get your website up and running, but there is a lot more to online success than simply launching your business website. If you have no visitors on your site, then you may as well not even exist in the digital community.
Search engine optimization is the answer to boosting traffic on your business website. Once you optimize your site design to please the search engines of the internet, you will rank higher in the SERPs (Search Engine Results Pages). Continue reading