Aaron Wall’s popular SEO Book is well known online, with sound advice, and advertisements for it everywhere, but it hasn’t been updated since November 2006. That changed today with an update that has improved the usefulness of the guide in todays market.

Topical updates include:

• Google PageRank
• Google Supplemental Results
• Google Filtering & Google Search Result Re-ranking
• Ranking Search Results by Re-ranking the Results Based on Local Inter-Connectivity
• Human Review & Query Deserves Freshness
• Universal & Personalized Search
• Google Webmaster Central
• Google AdSense/AdWords
• Google Data Factoids
• Yahoo!/Microsoft Search Changes
• Search Analytics
• Nofollow & Internal Site Architecture
• Robots.txt & Meta Robots Directives
• Eye Tracking of Search Results
• Noteworthy PPC Changes at Smaller Portals
• Blogging
• Link Building Tips: Using PPC to Drive Links
• New SEO Tools
• Additional Reading Resources

So if you haven’t spent the money to buy Aaron Wall’s SEO Book, now is the time. The best $79 you can spend if you want to really dive into understanding search engines, and growing your blog or website.

Originally posted on November 20, 2007 @ 6:35 pm