Marketing your small business is a full-time job, and you’ve probably already realized that there’s more to it than a catchy slogan and pretty pictures. Digital marketing requires at least a broad, surface-level knowledge of how the internet works and how people use the internet. Continue reading
Trade shows are one of a kind event where being “basic” is not a norm. The reason would be because it’s not for the public and is usually only attended by chosen representatives and members of the press.
One thing that brands want when they attend trade shows is to make an impact.
But how do you make an impact with a ton of other brands with you?
A simple but awesome way is through the products you give away.
Giving away products costs a lot of money that’s why you want to make sure you receive something out.
Enough with the old giveaway items that get stored in a box or lost on the way home of your attendees. That usually happens because the items are not that important and are easy to forget about.
Creative promotional products beats the usual handouts.
For that, we made a list of the best creative promotional product ideas for you to give away at a trade show:
Search engine optimization is vital to building a successful website, as the concepts of SEO will teach you how to design for optimal positioning in the SERPs (search engine results pages).
Your digital content won’t be very effective without at least a minimal understanding of how Google’s search algorithm actually works. Take a moment to expand your knowledge of SEO, and check out a few of the most important aspects you’ll need to know to create an effective website. Continue reading
For many business owners, having to keep everything on their website up to date can be a real hassle. The bigger your website grows, the bigger portion of your time and budget it’s apt to consume.
To simplify your duties, you might want to consider trying just a one-page website. To help you know whether this idea will work for your particular business or organization, here are three tips for having a one-page website. Continue reading
If you’re trying to promote a product, a company, a brand, or service, then whether you want to or not, you have to learn how to be a marketer. And because of the way most people absorb information these days, that means that you have to dive right into digital marketing is something you need to learn and practice. And it takes time to get to the advanced level, but you have to start somewhere.
In the beginning, you should start by understanding how search engine optimization works. After that, learn to follow social media best practices. From there, decide which platforms make the most sense for your digital marketing. And never forget that you want to create realistic goals to prevent frustration, especially in the early stages. Continue reading