I have to mention this article I found over at Copyblogger, it just blows me away. An e-learning blog was able to get over six thousand subscribers to the site in less than twenty-four hours!
Here is a snippet from the article:
That’s what Adam Schwartz, CEO of Articulate, said it felt like last Wednesday when we launched their new Rapid E-Learning Blog. The blog attracted 6,312 subscribers in the 24-hour period following the launch promotion, and now has over 8,500 and counting less than a week later.
Existing businesses have incredibly valuable assets that others do not—customer and prospect lists. That being said, telling your existing customers about your new blog full of press release content and expecting them to come running is a recipe for mediocrity. If you don’t have an existing list, you can create an offer that is attractive to social media news site users and your results will be similar.
Yes, for the new blogger out there, or the non-business site, this might seem like an insurmountable goal, but honestly, Brian breaks down some easy to use tips and tricks that might help you get at least part of the way there.
He mentions things like positioning, cornerstone content, incentive, launch email, landing page, delivery and just start blogging.
Read the full details about each of these points over at Copyblogger.