I have been working on BrandingDavid.com for a little while now trying to flesh out the consulting side of my business, but one thing I am learning is that in this economy, no one has $120 per hour to spend on learning blogging, online marketing, SEO and whatnot, and so I have been working on alternative plans.
Another thing someone pointed out to me is “why pay for your services when I have your blogging efforts as a great resource?”
This question took me back a little as I have given as much of my knowledge as I can over the last year of running this site especially, and if you are willing to dig around there are some amazing insights, at least I think so, but it might not be presented in a way that you can easily apply, and that is where I see myself getting most of my business, from breaking down the concepts that seem so simple to me, but don’t quite make sense in other people’s minds.
As for traffic, the site is only getting around two to five percent of what this blog is getting, and that is mostly due to my lack of promotion. I am not pushing that site as hard as I did this site, and because of that, I am seeing a much slower growth curve, but that doesn’t really concern me at this point.
The content distinction lines between this site and that site are very fine, and in creating it, I realized how much I enjoy talking about what I do as a career, the industry I am in, and the software I enjoy using.
If you haven’t launched a blog lately, give it a try, and see if it stretches you too thin, or if you enjoy writing on it. Passion for one topic can sometimes spill over into another, and BrandingDavid has reminded me how much I enjoy posting here as well.