The game of marketing has changed so much over the years and the biggest catalyst for that change has been the internet. Before the days of the internet, people were forced to rely on now seemingly archaic means to get the word about their company and product out.
Back in the day, newspapers, fliers, billboards, and word of mouth were about all that businesses had. Today those methods of marketing are still used and effective to different levels, but since the world is moving at such a quick pace towards relying on technology to fill even the simplest of needs, the company who doesn’t adapt to the changing trends will eventually disappear.
If you’re a company trying to figure out how you can create an online buzz about your brand so that you are not only able to stay in business but so that you can continue the climb to the top, here are 2 effective ways to do just that:
Glorify Your Location
In the real estate business, the mantra focuses on “location, location, location” being the thing that is going to bring success. Well, in a similar sense, if you’re a business trying to create a buzz surrounding yourself and your product, glorify your location. People love to take pride in where they live.
For example, if you’re a Ford dealership in Fort Lauderdale, create a video campaign that highlights your city. Creatively show your vehicles exploring the beautiful terrain of your hometown. When people see that there is something cool happening in a place they love or right where they live, they’ll naturally want to talk about and share your campaign which translates into more business for you.
Create A Video Worth Sharing
Though it goes a bit hand-in-hand with the idea of glorifying the place where your business is located, if you create a video that people can’t help but to watch and share, you’re on the track to trending success. People in 2016 and coming into 2017 are far more apt to watch a video than read an article. There’s a science behind why, but since it’s true, you’ve got to make it part of your operation.
Creating videos that go viral isn’t easy. You’ll have to plan and put a lot of thought into your story line, but if you do it right and you create something fresh, new and interesting that draws people in and gives them something to be excited about, people will be sharing your video faster than you’ll be able to keep up with the amount of traffic you’re going to be getting on your website and in your doors. It’s all about the multimedia. Times have changed and it’s about time you get on board.
Originally posted on October 4, 2016 @ 10:42 pm