If you are part of a project team that’s in charge of marketing and promotions, then you know that it’s a constant battle staying on top of the best and latest marketing techniques. Information is moving so fast right now that if you blink, a trend has already come and gone in the SEO world. So, much of your success is going to depend on how well you search the virtual ecosystem, and there are a few tips that you can follow to help with those searches.
If you learn to spot “how to fix” topics, find and observe mismatches in promotions and success rates, pay attention to genuine positive reviews, make it a point to join online seminars, and read updated SEO news, you should be in good shape.
“How To Fix” Topics
For every major topic or problem of the human situation, there’s a ‘how-to-fix’ page about it. And if you want to reverse engineer good marketing, simply find an accessible page, like a ‘how to fix your credit‘ page for example, and see how the website owner has marketed the brand. It’s really that easy. Pay attention to word choice, headlines, links, and all associate SEO content, and then use those technique to your advantage in your niche.
You’ll often note mismatches and discrepancies between how something is promoted and its actual success rate. Think of headlines that scream about ‘going viral!’ but only have one or two shares. If you find those sites and pages, look at how they’re presenting themselves, and run screaming the other direction with your own efforts. You can’t cheat the system with poor content, so don’t bother trying.
Looking for Genuine Positive Reviews
There’s a huge difference between genuine positive reviews and fake ones. If you learn to spot fake reviews, this is going to be another way that you learn good marketing – by doing the opposite of what those people are doing. Again, there are many ways to learn marketing, and there’s a lot of material out there that illustrates exactly what not to do.
Join Online Seminars
There are tons of online seminars that you can join to learn about marketing as well. The one thing that you have to be careful of is the difference between the free ones and the paid ones. You may be at the wrong end of a marketing scam if you end up paying money to people whose sole purpose is to get your to pay them money!
Read Updated SEO News
And finally, there are all sorts of websites and press releases of various sorts that talk about the latest and greatest SEO techniques. The more you learn about search engine optimization, the clearer your focus will be when it comes to online marketing especially.