Search engine optimization is vital to building a successful website, as the concepts of SEO will teach you how to design for optimal positioning in the SERPs (search engine results pages).
Your digital content won’t be very effective without at least a minimal understanding of how Google’s search algorithm actually works. Take a moment to expand your knowledge of SEO, and check out a few of the most important aspects you’ll need to know to create an effective website. Continue reading
For many business owners, having to keep everything on their website up to date can be a real hassle. The bigger your website grows, the bigger portion of your time and budget it’s apt to consume.
To simplify your duties, you might want to consider trying just a one-page website. To help you know whether this idea will work for your particular business or organization, here are three tips for having a one-page website. Continue reading
If you’re trying to promote a product, a company, a brand, or service, then whether you want to or not, you have to learn how to be a marketer. And because of the way most people absorb information these days, that means that you have to dive right into digital marketing is something you need to learn and practice. And it takes time to get to the advanced level, but you have to start somewhere.
In the beginning, you should start by understanding how search engine optimization works. After that, learn to follow social media best practices. From there, decide which platforms make the most sense for your digital marketing. And never forget that you want to create realistic goals to prevent frustration, especially in the early stages. Continue reading
One great way to get more exposure for your business and bring in more revenue is to advertise online using PPC, or pay-per-click. But because you have to pay in order to use this type of advertising, you want to be sure that you’re creating ads that are going to reach the optimal success rate for you. So to help ensure that you’re not wasting your hard-earned money, here are three ways that you can start to improve your PPC ads and make them more successful for your business.
Find Your High-Performing Keywords
To create PPC ads that are going to give you the biggest bang for your buck, you have to find out what keywords are going to perform the highest for you. According to Margot da Cunha, a contributor to WordStream.com, the keywords that are going to be high-performing for you are going to depending on what your key performance indicators are. Once you know which KPIs you’re looking for, you can narrow down which keywords will perform well in those areas and put more money behind those keywords. If you haven’t yet found out which of your desired keywords are performing the best, make sure you run some reports to find out. Continue reading
If you’re trying to improve your search engine results when it comes to your website, there’s many different tricks, tips, and advice that you can follow to up your game. Some of them are fairly self-explanatory, whereas others of them are a little bit more esoteric and you have to understand the inner workings of Google’s algorithms to comprehend why the work.
A few examples of ways to improve your search engine optimization would be to write better headlines, use photo and image resources accordingly, get into semantic phrases, and follow the industry leaders to see how they are approaching SEO. Continue reading