Using social media accounts such as Facebook, Twitter, Instagram, Google+, Pinterest, and YouTube has become the go-to strategy for today’s top brands. However, according to a recent study published by the Content Marketing Institute, about half of the marketing industry still struggles to create an effective content marketing campaign.
From plumbing companies to graphic design firms, every business can tap into a vast well of potential customers if they look away from traditional methods of marketing and focus on content marketing on the web. Here are five efficient marketing habits that you need to employ for your business’s success.
Know Your Target Market
Before you can undergo any type of social media campaign, you need to know your audience’s demographics. This includes their needs and wants and what types of people will be the most likely ones to buy your services or products.
Understand Your “Why”
When a potential customer views your brand’s content, they are showing intent to look at your products or services and possibly purchase it. Thus, it’s critical to know how many people are viewing your content and what you’re going to do with that info. How will you turn those viewers into customers?
High Quality Content
It is critical for you to engage your customers with high quality content that they will want to share. Did you know that more people trust user generated content than any other type of reviews? This is why in order to get your content shared; you need to draw audiences in. Posting regular engaging and informative content to your blog, website, and social media accounts is critical.
Being tasked to write a whitepaper can be tough. What will you write about? How will you capture an audience’s attention? Spice up old content by adding new, updated trends to it, in addition to a brand new intro and conclusion. You can then utilize that blog for a video or image that can easily be turned into user generated content for a unique storytelling experience. This is also a great way to promote a variety of content to your readership.
A Clear Goal
Before you can initiate any type of hashtag marketing campaign or content curation strategy, you need to set up a clear objective. What are you actually trying to achieve? Forrester’s Ryan Skinner encourages brands to focus on awareness, advocacy, or sales.
It’s important for you to understand good content marketing habits in order to get your business noticed on the web. From targeting the proper audience to sharing and repurposing high quality content on a regular basis, you are bound to get noticed by the right people.