Now that social media plays such a big part in people’s day to day lives, it is considered essential for a business to have a strong presence on social media. When a potential client does a search for you on Facebook or Twitter and no results come up, this isn’t a good sign.
While your main page is important you should also consider that your social media page is also just as important. This is the place where people can not only come to get more information on your product and services but also contribute. They can leave reviews, comments, and customer photos. This is what makes it unique from a traditional landing page. The more fans that you have the more visibility you have. The more visibility you have, the more business. Therefore, maximizing your marketing potential on a social media platform is a great skill. Here are some of the best tips to get you started.
Include All Information In Your Headline
When you have a social media page you should make sure that everything a person needs to know about your business is listed at the top. This means providing rates and costs, the name of your business, and how to contact you.
Many social media experts recommend including what is referred to as a call to action. This means underneath your information, providing a hyperlink to what they should do next. This encourages a potential client to take the next step towards becoming a client rather than allowing them to slip away.
Ideas can include, “click here for our free ebook” or “click here to check out our latest sale.” When a customer is given an action to take next provided with a link to get there, it is much more effective in getting them to become a client rather than just expecting they will find out the information themselves.
One of the most important things that you need to do on your social media page is to post regularly and be active with your audience. Staying in the conversation and keeping an eye out for people looking for recommendations or needing services that you offer is important to find potential clients.
Next time that you see someone looking for or discussing your specialty then don’t be afraid to join the conversation and offer your advice or services.
Don’t Be Spammy
While getting yourself out and there and fearlessly presenting yourself is a great strategy, there is a fine line between being active online and just plain spammy. Try to avoid posting too much on people’s page or coming across as insincere by posting something impersonal.
Instead, try to come across as a real person who is genuinely interested in providing a service. Not just taking people’s money.