Marketing in the world today is largely digital, no matter the industry in which your business operates.  If you have no digital presence, your marketing efforts won’t be quite as successful as they could be with the help of the internet.  

Take the time to develop a visible digital presence, and watch your business grow due to your efforts.  Here is a brief look at some marketing tips that will help your business gain some ground in the digital realm.  

Use the tools Google offers

Google is the transport vessel for your digital marketing content online.  You need to research all Google has to offer in the realm of digital marketing, and utilize the tools that best suit your operation.  

Google Analytics and other options will help you to manage a marketing campaign of any type.  Google tools will help you understand and boost your EAT (expertise, authority, and trustworthiness) rating online.  Boosting your EAT rating will help boost your digital content’s placement in the SERPs (search engine results pages).  

Invest in good SEO

Optimizing your placement in the SERPs is all about giving Google’s search algorithms what they seek.  Google has numerous algorithms that make speedy results possible for web users.  

When you dig into what it is the search algorithms use to index your digital content, you can equip your marketing efforts with the tools needed for a great placement in the SERPs.  

Mobile optimization is key

Mobile access to the internet is prevalent.  In fact, mobile users are the most common user found online today.  It is crucial to augment your digital design methods in such a way that accounts for the internet’s influx of mobile traffic.  

Add elements that create responsive design within your digital content, and make sure your pages work without trouble on a wide range of mobile devices.  

Build your social media presence

Social media is just as important as your business website.  Take the time and resources necessary to build a social media profile on a few of the most influential channels, and work those profiles like you do your main business website.  

Communicate with your followers, and present plenty of ways for them to offer their thoughts, experiences, and concerns.  Post new content on your social media pages regularly.  New content keeps your business fresh in the minds of followers.  

Collect email connections 

Use your business website, your blog pages, and your social media profiles to offer web users a chance to opt-in on your organization’s email mailing list.  Make your mailing list an appealing catch by offering special deals for those who opt-in, and send out regular newsletters to keep consumers in the loop on what’s happening in your industry. 

Originally posted on March 25, 2020 @ 10:16 pm