With the number of people spending hours and hours each day online, it only makes sense for businesses to spend a larger portion of their marketing and advertising resources on online prospects. However, knowing you want to attract people to your business using the Internet is a lot easier than actually getting in touch with those people and getting conversions. So to help businesses struggling with this exact dilemma, here are three ways you can better communicate with your target audience through your online ads.

Try Hover Ads Rather Than Pop-Up Ads

While pop-up ads have been proven to be effective—which is why they’re still relevant even today—getting these type of ads through to your target audience can be tough because of the software that can simply and easily block pop-up ads from showing up on personal devices. However, Derek Gehl, a contributor to Entrepreneur.com, shares that there’s something similar to pop-up ads that you can use that may actually prove to be more effective for you. Rather than using pop-ups, Gehl suggests using hover ads. Hover ads allow you to show your visitors the information you want and can prove to be very successful for you depending on the way you use them.

Pinpoint The Right Potential Clients or Customers

Even with all the filtering possible when setting up your ads, it can be hard to know if your ads are being shown to your actual target audience online. In addition to this, it’s easy for businesses or marketing professionals to get blinded by higher numbers of views or impressions than to actually see their sales or conversions increasing. Newtek, a contributor to Forbes.com, reminds us that fans or likes that were cheap or easy to get often won’t be the most valuable customers over their lifetime. Knowing this, it’s worth it to make sure you’re actually targeting the people who will most likely convert successfully rather than just trying to rope in as big of a group as possible.

Use The Contact Option You Prefer

With online ads, you might be tempted to put all your contact information together to increase the chances of getting contacted by a potential customer. However, this may not be the best business move for your company. Jonathan Long shared with Scott Gerber, a contributor to Mashable, that if you want to get your leads to come in from a certain way, like calls, emails or chats, make that the only contact option you supply on your ads. This will ensure that you’re getting contacted by people who are taking your offer seriously and have real intentions of working with your company.

If you’ve been looking for ways to improve your online ads, use the tips mentioned above to help you do just that.

Originally posted on April 21, 2017 @ 6:46 pm