Category Archives: Advertising

Clickbooth: Bad Marketing

I keep up to date on what’s going on with a variety of different services, and that includes having a ReviewMe account. One of the great things about all the different pay per post type systems is that they now require you to be open and honest about the source of the content, but Clickbooth Publisher Network doesn’t want to play by those rules, and in their ReviewMe posting, they ask that people not mention that it is a sponsored review.

Clickbooth Bad Marketing

Please do not put sponsored listing in the title or anywhere in the content of the review, thanks!

In the frequently asked questions on ReviewMe, they specifically state:

1. You must disclose that the post is a paid post in some way. Here are some ideas: “Sponsor Post” “Sponsored Post”, “The following is a paid review,” “Advertisement.”

Looks like Clickbooth doesn’t want to play by the rules, and deserves a thumbs down from me today. Don’t promote Clickbooth and their bad marketing practices. They should have their advertisement removed from ReviewMe and ReviewMe should also be held accountable for letting advertisement text like that through their system.

Originally posted on April 28, 2008 @ 1:18 pm

Selling Advertising

To deal with the money going out of my account to pay bloggers, I have decided to hit the streets and contact companies that I think would do well to advertise on this site.

I started by looking at my competitors. Most of which seem to be using affiliate banners, or cost per action banners on their blogs. A few seemed to be using AdSense or something similar, and so only a very small amount of advertising positions seemed to be direct advertisement placements.

I have advertised this site on a few other sites, of both friends and competitors to try to build up my brand, and I think it worked masterfully, but finding companies to now advertise on this site hasn’t gone as well.

So What’s the Problem?

The reason companies aren’t seeking out this blog to advertise on it is because of a variety of reasons. One issue that might be limiting the number of private ad sales on this blog is that Xfep still isn’t a thought leader in the niche it covers, despite placing fairly high up in the Top 100 list for making money online blogs.

Another issue that might be hindering the number of advertisements on this site is that my advertising page is all text. Most people are very visual in nature, and despite describing advertising positions, all they see is a jumble of text and move on. This is something I am planning on fixing in the very near future.

One of the final reasons I will throw out there is that advertisers don’t see the value in advertising on this site. There are so many other competing blogs, and there aren’t many products that would fit with the type of visitors that this blog brings in. Things like blog design, search engine optimization, coding, and other blogger related products or services will work well, but outside that focused group, the type of audience just wouldn’t match.

I have priced the advertisements on this blog fairly aggressively for the amount of traffic I get, and have slowly built up a list of products, services, blogs, web hosts, and whatnot that would benefit from advertising on here. The revenue that is generated with this blog goes to pay the salaries of other bloggers that I employ (so now you all know that I am not getting rich off this site or anything).

The Big Question

So, I guess now the big question is, will I be successful in finding advertisers for the open inventory I have, or will I have to fill it with affiliate banners and CPA advertisements like most of my competitors?

Originally posted on April 30, 2008 @ 9:59 pm

RealWD Premium Themes and a Contest

With the ever growing market of quality WordPress themes it can be hard to filter out the noise and find a worthwhile theme to use for your projects, but a new advertiser here at Xfep might have the solution you are looking for.

RealWD has created two great WordPress themes with their RealWD Corporate and RealWD Elegante premium themes.

RealWD Corporate WordPress ThemeRealWD Corporate looks to me like it would work best for a business blog but especially for the smart make money online blogger, as it gives strong positions to recent posts, RSS subscriptions, and information about the site and author. It comes standard in a really nice blue, orange, grey and white colour scheme. It includes space for some large standard advertising sizes as well as some non-traditional ad positions that will work well with the design.

RealWD Elegante moves the meta data box to the bottom of the page, moving the posts higher up in the page. The colours are grey, red and beige, and seem to compliment each other well. It includes the 125×125 pixel advertising spaces that are very popular today, and has a strong sense of style.

Both themes are widget ready, and provide support for Gravatar. Both themes have also been tested in a myriad of web browsers and will work with WordPress 2.2 and above.

Out of the two, I would personally be more inclined to use the RealWD Corporate theme, but I always recommend users pick the theme that suits them the best.

Each theme is $75 and includes lifetime access to support, as well as being special in that for the $75 cost, the authors do not require you to retain any footer link, something that usually costs hundreds of dollars to remove in other premium themes.

The Contest

Interested in the themes, but don’t have the money to shell out currently? Link to the WordPress Themes page on RealWD (that’s and comment here to let me know that you have linked to it with the URL of where I can find the link, and you will be entered into a contest to win one of the two themes.

Some ways to quickly earn opportunities to win:

  • Link to this post as well as the RealWD theme page: 5 entries
  • Link to RealWD’s theme page from a post on your blog relating to WordPress themes: 3 entries
  • Link to RealWD’s theme page from your sidebar or blogroll: 2 entries
  • Twitter the link to RealWD’s theme page: 1 entry

If you don’t comment here to let me know where I can find your entries, they won’t be counted. Enter now, as this contest will be over soon. The end date is May 6th, 2008. Prizes will be awarded on the 7th.

Originally posted on April 25, 2008 @ 10:44 pm

Warning: The Products You Promote May Impact Your Brand

Thumbs Down on Darren RowseRecently, Darren Rowse, a blogger I highly respect put up a post about AdSense Secrets 4.0, a product by Joel Comm. I won’t link to his product because of reasons I will outline below.

The post talked about how great the product is and how inexpensive it is at only ten dollars and like most other Make Money Online blogs, Darren was promoting Joel’s new product and didn’t mention the incredible catch.

In what seems to me like an evil scheme, buying the book also means you sign up for a thirty dollar per month membership which after purchasing the book, you must cancel if you don’t want any further charges. Joel did this knowing that a large percentage wouldn’t see that they were subscribing to a monthly program and a small percentage would forget to cancel, as such is the case with most membership programs. It is just a huge profit grab.

Of course, just like everyone else, Darren includes his affiliate link to the product, and I think that Darren, like others, despite updating the post, deserve a huge thumbs down today for promoting such an underhanded technique.

Here’s a piece of the updated text:

3. In signing up for this product there are a few ‘catches’ that I didn’t realize. As I mentioned in the post the long page is very salesy and as I encouraged you to skip through it – I skipped through it. This was a mistake on my part and I apologize for this. Please do read the sales copy and understand that there’s a membership program/monthly report with this that costs $29.95 a month which you are subscribed to when you sign up for this. You can unsubscribe at any time if you don’t want to be in it. I’m a little surprised and disappointed to see Joel doing this to be honest but it is mentioned in the sales page (see the ‘free’ bonuses).

Mark from deserves huge kudos for shedding light on this atrocity, so please check out his post revealing the shady marketing tactic.

Don’t Buy AdSense Secrets

Even if the product is the greatest in the world, you shouldn’t buy it as you will only be promoting the type of marketing that surrounds it. How would you feel if every product you bought, from WordPress theme to your computer operating system came with a membership that was three times the price per month of the original purchase?

Originally posted on April 19, 2008 @ 10:51 pm

New Advertising Rates

I have decided to update my advertising rates once again, as traffic continues to soar pretty high on this site, and rankings continue to rise and things change both in my life and on the site, I figured it would be a good time to set them once again.

Currently, you can advertise on this blog starting at prices less than $0.20 CPM!

I think that blows the industry standard out of the water, and I hope many potential advertisers will appreciate the low rates. I doubt I will keep them this low, even if the response to the prices is low, as I could be more active in seeking out advertisers and I know I could secure them, even at higher rates with the high amount of traffic I am receiving.

Some quick stats for those that are interested:

  • Last month, this blog did over half a million page views.
  • This blog is now 17th on the Make Money Online blog list.
  • This blog now has nearly 400 posts, and over 1100 comments
  • This blog is now read by over 400 RSS subscribers daily

If you are interested in advertising on, check out my Advertising page, and then contact me. Get your 125×125 banner on for $60 today!

Originally posted on April 19, 2008 @ 2:32 am