When you think about SEO inside of the healthcare industry, there’s a number of factors that you have to consider. Most importantly, the terms associated with healthcare are universal, as are many of the products, services, and processes. And that means everyone is going to be fighting for the same words and even combinations of words.

So. that means that you have to be both creative and detailed when it comes to your particular site. Five ways that you can approach this situation logically include threading software solutions into the mix, using medical advice topics, frequently updating, thinking about multimedia potential, and reviewing algorithms regularly.

Software Solutions

One way to up your SEO value is to understand where software solutions fit into healthcare. Because these software solutions do have a specific value per topic of medical inquiry, you can make sure that you reference the systems that you use regularly, as well as defining their purpose in your company, and that specificity will drive traffic to your site. Indeed, the more technology that you use as methods of discovery, the better your search engine traffic is going to be.

Medical Advice Topics

Another way to beef up your SEO is by working with medical advice topics. Since these are a mix of names, places, opinions, and facts, you can really work with different framing and tone to both get your idea across and use the method that web crawlers have in order to move yourself up on the rankings list. Many healthcare sites have some type of a blog that service this purpose, and that works well with the next technique on this list too, the idea of frequent updates.

Frequent Updates

And absolutely one of the best techniques as far as SEO goes, especially in a dense field like healthcare, is frequent, valuable updates. And this doesn’t mean just spitting back out general information. This means finding newsworthy topics every single day, and then threading them into what you company does and what type of data flow the website can provide.

Multimedia Potential

Multimedia potential will also put your health care website up on the board. And what that means is that you should use text, photos, videos and even audio podcasts to prop up your message. And whichever of these things don’t have text associated with them, you need to type the value in a description box somewhere – that’s how the SEO part is going to happen.

Reviewing Algorithms Regularly

Google’s SEO algorithms change regularly – they go through updates every time SEO people learn to work loopholes in the system, or when some basic way of creating or delegating content comes into play. So, as a net admin, it’s your job to understand what’s happening, and how to stay in front of the curve.

Originally posted on May 2, 2016 @ 8:33 am