Category Archives: Monetization

Are you lost in the world of Web 2.0

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Many social sites are coming up each day, and though it is good to open an account on every one of them, be sure you are not wasting your time on these sites as the contacts made by you are valuable, not the sites themselves. These sites try holding your fascination and attention for as much more time as possible by offering all kinds of things for you to do while these sites paste advertisements all over their page, hoping that you may click on any one of them.

Most of such people who are always on the web have already become tired of such unlimited web hosting sites, and they are not using them for much time as before due to the realization that these sites were not providing anything valuable.

Even if you have account on the Web 2.0 sites, which are supposed to be” cool” but still instant messaging or e-mail or phone and visiting people in person is a much better way of having a real both way communication. This two-way communication happens to be the key for developing relationships with other people, and Twitter and any other such sites cannot truly provide the fulfilling experience that makes requirement by everyone.

So, remove such sites from your phone, and stop logging into these sites such as Facebook. Instead, focus on making relationships with people in real not hiding behind unlimited web hosting sites whose only aim is to attract more people to join their sites to make more money.

Originally posted on February 10, 2011 @ 12:23 am

Google’s Acquisition of AdMob, Good for Mobile Publishers

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The big news today is Google’s acqusition of AdMob, a mobile advertising technology company, for a whooping $750 million. For a huge company such as Google that amount of money is nothing compared to the projected impact of AdMob’s integration to Google’s online advertising products.  But for ordinary netizens like us, what does this deal brings? Continue reading →

Originally posted on November 9, 2009 @ 8:16 pm

Text Link Ads

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Text Link Ads

There are many different ways you can make money from your blog, and one of my favorites is Text Link Ads (ref link).

The system is simple enough. You add your site to their service, and based on the popularity of your site, advertisers buy links and you get paid half of what Text Link Ads brings in.

Advantages

The advantages of a system like Text Link Ads are three fold as you get a central website for advertisers to find such advertising opportunities, advertising on your site that isn’t intrusive, and a fairly high income from the ads, depending on numerous factors.

The central hub for advertisers to find advertising opportunities is why Text Link Ads takes a rather large cut of each sale. You could sell text links on your own blog, but an advertiser might never come to your site for such a thing, but they will check out Text Link Ads, if they are looking to buy text links.

Non-intrusive advertising will put those with ethics at ease. There are no pop-ups or other such annoyances with text links. They are just regular links. They sit quietly in whatever position you put them in, and people can click on them or ignore them.

You can earn a lot from the advertising revenue attached the advertisements that Text Link Ads sell, especially if your site is very popular. For a Google Page Rank 4 blog with a higher than one million Alexa ranking can easily earn ten dollars per link per month, and with the ability to have up to eight links, that could convert to eighty dollars you weren’t previously earning. Sites with higher Google Page Ranks and lower (better) Alexa ranks of course make more money per link. Some blogs listed currently make upwards of three hundred dollars per link, though that is quite rare. The average seems to be around the twenty-five dollar mark, which becomes two hundred dollars if all eight of your advertising spots are sold.

Disadvantages

No advertising system is without its disadvantages.

It won’t last forever because Google is a smart search engine company, and that is the largest disadvantages I see with Text Link Ads. With constant improvements to Google, the benefit to advertisers is going to continually be reduced, thus dropping the bottom out of such a system.

You might lose some of your Page Rank as it has been reported that Google penalizes sites that sell text links. This makes sense with the way Google works, as their Page Rank calculations are based on links and passing value through those links from one site to another, so really you are selling your Google Page Rank, and shouldn’t be surprised if your Page Rank goes down.

You may never sell a link. This is in part due to the huge user base on Text Link Ads, meaning much more competition. You have to stand out compared to other blogs in your niche, or advertisers will buy text links on their site, and not yours.

Is it for you?

Text Link Ads has to be one of the easiest advertising systems I have ever used. I picked where I wanted the links, and other than that, I didn’t have to worry about trying other positions, finding ways to maximize exposure, or other optimizations. The income generated off the links greatly outperformed AdSense on pretty much all of the sites I have tried it on. A word of warning though. If you want to use this system, keep yourself informed on what Google is doing in regards to text links, as it could greatly effect your site, and no amount of money is worth being knocked back down to a Page Rank of zero.

Originally posted on August 16, 2010 @ 12:16 pm

Secondary Benefits to Blogging

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For many people, it is not the blog that brings about a change in the person’s life, but instead the secondary benefits of blogging.

Secondary benefits include book deals, invitations to speak at conferences, free products to review, and even employment opportunities.

I haven’t yet experienced most of the above list, but I have watched as the bloggers that I enjoy have continued to climb the social ladder and gain access to some of those great benefits.

I have, however, been given products, and access to services due to my standing in the blogging community, which was really exciting. I was able to give my opinion to my readers allowing them to make an informed decision. It also allowed me to “geek out”, which is something I don’t get to do often enough.

Why does blogging bring about such things? Blogs can allow a person interested in you, what you do, or what you have to say in a very quick, and focused way. Most blogs will give an overview of the writer’s work ethic, writing ability, and most importantly, your personality.

So, don’t think that just because you don’t know how to monetize a blog, that nothing will come from your efforts. From what I have read, more people are able to gain access to the secondary benefits of blogging than living off the money they make directly from their blog. Either way, it sounds like a good deal to me.

Originally posted on June 18, 2010 @ 12:30 pm

Making Money Online: Scaling Traffic for Profit

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I was recently talking to a friend of mine about how you can make money online. He does a podcast, and was looking for sponsorship. I was telling him that even if he could get a CPM rate of $10 for every thousand plays that the show gets, with the thousand plays per weekly episode, and selling three ad spots, he’d only be looking at $120 per month.

After realizing that getting one thousand listeners per episode wasn’t easy for him, nor any podcaster, I immediately wondered how well podcast advertising scales. Surely it deals with the same sliding CPM rates that blogs and other forms of advertising get, and so the higher the traffic, the less money for every thousand listens he’ll get.

So estimating a maximum audience of ten thousand plays per episode, four episodes a month, and three sponsors per episode still paying $10 CPM, he would only be making $1200 per month for what, in my mind, would be an outrageously popular show.

Seems like there aren’t really any super easy ways to make money online and that it always comes back to creating a large enough audience that you can sell something, be it services, products, or advertisements, but the audience required to make a full time living off the web, is probably only achievable by two percent of those willing to chase it.

Originally posted on August 23, 2008 @ 3:15 pm