When it comes to speed in disseminating information, Twitter is the champ. Many users agree that they would hear about breaking news stories first on this social media site than the traditional media such as television and radio.
It is no wonder then that businesses are relying on Twitter to get the word out about their products and services and engaging with their target market. Being a very responsive platform, a growing number of professionals are taking advantage of it to achieve their business goals and drive traffic to their websites.
Social media experts point out that apart from tweeting, business organizations also need to tap the site’s news updates. The best way to do this is to utilize the Twitter search function just as you would Google search. Keep in mind that many users share updated information in real time via this platform hence using the search function will help you monitor your competitors. Continue reading