Different companies will spend varying amounts of money on marketing. The point of the matter is that no matter how much a company spends on it, marketing is one of the most important aspects of the business. Marketing is how you get how you get the donut to the police officer. It’s how you get the video game to the nerd. Without it, nobody knows you or your product exists, and then what’s the point?
Marketing is a game in which you have to not only know the rules, you have to bend the rules and sometimes even make up the rules. One very important aspect of marketing is that you have to appeal to the viewer. If you fail to do so, again, there is no point. Continue reading