With all the technological and user-driven advancements that take place on a sometimes hourly or daily basis in the Internet marketing world, it can be nearly impossible to stay up-to-date with all the changes happening within the industry. But just because the task of always being on the cutting edge of new ideas and technologies is difficult doesn’t mean it’s not worth it. If you or your company gets too behind on what’s fresh and relevant when it comes to online marketing, your business could really suffer financially.
To help you to always be in the know about what’s new and exciting in the Internet marketing industry, here are three tips that will help you and your company keep up with the almost constant changes and improvements.
Use Social Media to Track Trends for You
When something new is released or created by Internet marketers or organizations that help with online marketing, these updates will almost always be shared on social media instantly. For this reason, Rachel Sprung of HubSpot shares that creating alerts or changing setting within your social media accounts can be a huge benefit for finding out the top news about Internet marketing updates.
Some of the tactics Sprung suggests using include following popular Internet marketing hashtags on Twitter, following thought leaders or influencers within the industry, joining industry-specific groups or communities like LinkedIn or Google+ and more. By simply setting your accounts to track and follow these topics, you’ll be made aware when changes or updates happen within the industry.
Research, Research, Research
While setting up your social media accounts to help you stay on top of new trends within Internet marketing is crucial, you can’t rely solely on these outside sources to do all the work for you. If you want to know all you can about new and improved ways to conduct effective Internet marketing, you have to do some of the research yourself.
To accomplish this, Michael Bird, a contributor to Business2Community.com, suggests for marketers or businesses to seek out the most recent industry content and statistics. This means using your Internet knowledge to find blogs, websites, forums and communities that are most closely aligned to your specific line of work in online marketing yet also include news and updates within the industry. Once you have a well researched list of these publications, your industry research will be much easier to complete.
Find the Right Tools to Help
Just like social media can be used as a tool to help you keep up-to-date on changes within the industry, there are also other tools or places to look for help and insights. For the most useful tools, Joshua Titsworth of Vizion Interactive created a list of the top five tools to help online marketers keep up with the constant changes in the industry. This list includes Google Webmaster YouTube channel, Moz’s Google Algorithm Change History, Mike Blumenthal’s Local SEO blog and more. By consistently using these tools, you can better track changes within the Internet marketing world.
To keep the online portion of your company alive, you have to be aware of what the industry is doing or requiring of those trying to use it. And because this in and of itself can be a full-time job, you’re going to need all the help you can get, including all the tips mentioned above. Best of luck!