People like to save money, so when your business has something to offer them that will help them save or is giving them a bargain, you need to make sure to put some focus on that. There are many ways you can market your bargain to people that may want to shop with you or use your services.
People are also searching for the cheapest of the things they need, from car insurance to clothing. Here are some of the ways you can promote your sales and market your business to people that just might want the bargains you have to offer.
Blog About It
You have a business blog for a reason. It’s there to show your expertise as a business in your field. You should be using it to promote what you’re offering and teach people how to use your products and services.
Your blog is an excellent marketing tool, and it’s a good place to remind people of what deals they can get by using the services you offer. Maybe you will post about how they can bargain hunt online, with links to your own clearance section.
Post On Social Media
Social media is a great place to market your business. When you have a sale going on you definitely need to share it with your Facebook followers and you may even want to spend a few dollars to boost it so more people will see it.
Don’t just use Facebook. Social media sites all offer something different, each well worth the time you spend updating them.
Use Text Blasts
Texting is the new cold calling. You no longer need to directly speak to people to tell them about all the things you have to offer them. Plus, with texting, you can directly send your current and potential customers valuable coupons and coupon codes.
If you don’t want to annoy people, make sure each text offers them a way to option out from future texts. If you are sending them things they can actually use it’s unlikely they’ll opt out. Give them good discounts and offers and they’ll stick around.
You can still use email to reach out to people as well. A newsletter can combine your blog entries with text blasts all in one. However, don’t double up on what you’re sending. Make each way you reach out offer something new.
Use your newsletter to let people know about what deals you have coming up, new products and services that are in the works, and to share with them the tips you have for saving and budgeting. People love how-to information, so give them this info as it relates to the products and services you offer.