Category Archives: Advertising

Why Graphic Design Contests are so useful

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If you are looking for an effective graphic design for your own website and are not really happy to outsource the work to any of the available freelancers, then you may sufficiently think about the option of throwing open graphic design contests at various levels. These contests ensure that you get the right graphic design for your website.

Holding graphic design contests has its own benefits and advantages. One of the most important benefits of holding such contests is that you will have a good number of graphic designs at your disposal so that you can start your own business of providing web design and graphic design to other websites as well. All the competitors of the contests will be sufficiently compensated of course. If they are sufficiently compensated for their creations they cannot exercise any sort of right over them anymore. Hence you can conduct your own business of graphic design. It is also for sure that such contests will attract good number of designers from across the globe. The good the designs the better it would be for the blogs or websites. Web design has an active part to play in the positioning of the website in the search pages across the Internet.

As a matter of fact web design along with methods like article marketing, forum posting, link building and other forms of organic traffic building methods is very vital as far as the search engine optimization techniques are concerned. Graphic web design is no exception.

Originally posted on March 29, 2011 @ 5:02 pm

Google Adsense: Moderation is the Key

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Monetization using Google’s Adsense is far trickier than you might have imagined. You might think that since Adsense is a Google product, then they would certainly be biased towards pages that carry such ads. However, in reality correlation studies have shown that the more space Adsense ads occupy on a page, the lower that page will tend to rank. Of course, this doesn’t mean that Google is picking on their own ad service, but that it is merely consistent with how search engines (and users) view paid links.

The logic behind this is very simple. People tend to shy away from pages that have too much paid ads, as too much paid ads displayed suggest a spammy site.

Since users and Google alike do not like too much paid links on a site, what you should be conscious of as a publisher is to walk the fine line between monetizing your site and having it be considered as nothing more than a haven of paid links with nothing more substantial to offer. You can do this by being strategic in the placement of ads so as to minimize the use of ads as much as possible, yet ensuring that they get maximum exposure. You should also at least put some effort into making sure that the ads harmonize with the page’s look, so that even as they stand out enough to draw the eye (and clicks), they won’t end up and eyesore.

In the end, whether you have Adsense on your site, or use another ad service, following the above advice will help you in the long run.

Originally posted on October 17, 2011 @ 9:48 am

Web Designers at War

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In today’s competitive world everybody tries to beat his opponent and win the contest. The field of web designing is not left untouched in this regard either. Every now and then there are several virtual web design contests that take place. The reason behind this is a kind of Cold War between two competitors of same fields, especially in web designing. Gone are the days when there was only one web designer in the area who used to enjoy the glory of his monopoly. However even in today’s cutthroat competition still there are a few web designers left who provide outstanding services and that too at quite a reasonable price. These web designers do not run after money or they do not even participate in any virtual web design contests, on the contrary they believe in providing quality services which could be helpful in pulling even more clients in the longer run.

Apart from this, there are many web hosting companies which hire their own web designers in order to provide services to their clients. These web designers are proficient in their respective web design languages, which in most cases is WordPress, Joomla! or Drupal. Because of these open source web development applications, web hosting service providers can offer their clients free web designing feature either at their own or at clients’ ends. Because of this, chances of Cold War between professional web designers are highly decreased nowadays. However now the competition is about providing web spaces and free e-mail addresses to the clients. This means that different web hosting companies offer different facilities to their clients in order to attract them.

Originally posted on February 19, 2011 @ 10:24 am

Writing Articles for a Living

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People are under the belief that being self-employed is a great way to make a living. There are many ways to make a living as a self-employed person but if you expect it to be easy, you are mistaken. Any job takes work and when you are self-employed you must be strict with yourself. You are your own boss and you will have to be able to get motivated every day to do your job.

Some people write articles for websites. Some make a good living at this while others struggle. The same is true of people who do website host review for a living. They must push themselves every day to get up and plan a long day. It is true you can set your own hours but it you want to make a living at it you are going to have to put in long hours. This is especially true when you are starting out. When you write blogs in the beginning you will have problems finding steady work. As you get better you will get more work.

You may have to settle for lower pay when you first start writing for someone. People who do cheap web hosting have the same problem. Once they get a name for themselves they will be able to charge more for their hosting. The same is true of writers. They must start off with lower pay and build a good reputation.

Originally posted on August 13, 2011 @ 12:42 pm

Benefitting from the $106 Billion Online Ad Budget in 2016

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If there’s any doubt in your mind about the ability of online publishers to make money out of ads, then the latest reports from various research groups should dispel them pretty fast. According to Digital TV Research, advertisers will be spending a total of $106 billion every year on online ads alone by 2016. The question then is not whether there can be money made on ads, but whether you will be able to get a chunk out of advertiser’s budgets.

If you are an ordinary publisher who’s still making sense about this whole monetization thing, the fact that you are not feeling the effect of all that money spent on ads should not get you down. Sure, you have yet a lot to learn about online publishing and how to monetize your sites, but you can look at it two ways – that you have a loser site you’d better ditch or that you have a site that needs improvement but has lots of potential.

The point is that even if you are not making money right now, a few years down the road will still see online advertisers spending huge cash that will benefit publishers who can deliver to them what they want – exposure to their target clients. Now is a good time as any to start learning the ropes and tweaking your sites, and maybe even entire business model, to make sure that in time you will be one of the many online publishers happily benefiting from their websites.

Originally posted on October 31, 2011 @ 4:57 am