I was going to say that carpal tunnel was the worst enemy to bloggers, but Jeff already chose that for his post, and so I will select John Chow (not linking him, go search him out) as the worst enemy to bloggers. Sure, it has been done many times before, and picking on John, who I’ve met and is a great person, seems kind of silly, but let me explain why.
John Sells the Dream
One of the biggest misconceptions still out there regarding blogging is that you can make a bunch of money overnight. John earns $1000 per day from his blog, and he built that little empire in a year, so anyone can do it, right?
Well, not quite. Even if you took all of the same steps towards building and monetizing your site as he did, you would still fall quite short in terms of traffic, fame and revenue. Things have changed online and I highly doubt anyone could copy his steps to get to the same point in the same amount of time.
John, also rarely adds valuable content to his site, with a strong mix of paid reviews, affiliate program posts, and a variety of content on his own life. These posts really only help to earn him more money without providing much content worth remembering and serves to only persuade people further that what he does is easy to replicate.
I hear, “I could blog about food and weird products all day too” and shake my head. If only it was that simple, then everyone would be doing it.
People have long since forgotten that “if it is too good to be true, then it probably is” and this rule holds even more true online than any other medium or communication space before it.
John Chow is a blogger’s worst enemy. He shows the world a slanted picture of what it means to be a blogger, and is probably solely responsible for many horrible blogging trends online.
Originally posted on June 23, 2011 @ 8:36 am