As a search engine optimizer, it can be a real challenge to explain what your job is and how it benefits the company to people who have very little understanding of the Internet marketing world. What now seems like second nature to you can be an extremely difficult concept for others to understand, let alone buy into in order to give you the resources and support you need to find ultimate success. So if you find yourself in this position—needing to justify your role—here are three things you can try to get the rest of your company to understand what you do.

Show Them Your Progress

Numbers and metrics are a great way to show people how you’ve been able to improve the company. And lucky for digital marketers, a lot of those metrics are automatically tracked by your software. However, simply pulling up the charts and graphs you have won’t do much to explain what you’re doing. Continue reading →

Originally posted on May 14, 2016 @ 9:45 pm