With the amount of people who spend almost all day looking at their phones, not taking advantage of this marketing tool as a business owner is a huge mistake. There is a lot of money to be made by doing mobile advertising, especially if you understand some of the basic principles of mobile consumerism and telecommunications. By doing so, you have a much better chance of finding marketing success with your mobile ads—just so long as your audience hasn’t already drained their battery. So to help you make the most of your mobile marketing efforts, here are three things to think about when advertising on mobile devices.
Having the right placement for your ad can make a big difference in the amount of success you’re able to find. According to Google, a best practice that businesses should use is to monetize for multiscreen. This means that regardless of the device or type of phone your audience is viewing your ad on, the ad will show up the exact way you want it to. The size will change based on the size of the device’s screen, making certain that the placement is always optimal for both your audience and your click through rate.
Making Communication Easy
When you’re advertising on mobile devices, making it easy for the audience to communicate with you is going to give you a much better chance of reaching your conversion goals. One simple way to facilitate easier communication between your potential customer and your business, as Brett Farmiloe told Scott Gerber of Mashable, is to always include your business phone number and give the viewer the option to call you with just one click. The longer the process is for your customer to complete their desired action, the slimmer the likelihood that they’ll actually complete that action and convert for you. By including your phone number on their phone and giving them the option to immediately call you, your ad very well could convert much better than if you hadn’t.
According to Mark Irvine, a contributor to WordStream.com, activating all possible ad extensions is a great way to both increase the click through rate of your ads as well as increase the quality score. By getting these two metrics up, you’ll be able to show up for more searches that are relevant to you as well as have a better chance of getting your viewers to convert. If you don’t currently have all possible ad extensions enabled for your ads, consider making the necessary changes to see your ads become instantly more successful.
Advertising on mobile devices is a great way to bring in more money from your business. Use the tips mentioned above to get more out of your mobile ads today.