One great way to get more exposure for your business and bring in more revenue is to advertise online using PPC, or pay-per-click. But because you have to pay in order to use this type of advertising, you want to be sure that you’re creating ads that are going to reach the optimal success rate for you. So to help ensure that you’re not wasting your hard-earned money, here are three ways that you can start to improve your PPC ads and make them more successful for your business.
Find Your High-Performing Keywords
To create PPC ads that are going to give you the biggest bang for your buck, you have to find out what keywords are going to perform the highest for you. According to Margot da Cunha, a contributor to WordStream.com, the keywords that are going to be high-performing for you are going to depending on what your key performance indicators are. Once you know which KPIs you’re looking for, you can narrow down which keywords will perform well in those areas and put more money behind those keywords. If you haven’t yet found out which of your desired keywords are performing the best, make sure you run some reports to find out.
Once you’ve decided what keywords you want to be going for, you’ve now got to figure out the best way to create ads that will work well for those keywords. To give yourself some information to go off of when making these decisions, Nathan Olnick, a contributor to Business.com, recommends that you run split-tests. To do this, you create two different ads that have the same purpose but execute it slightly differently. Once you run these ads, you can then see which one performed better and got the results you wanted. This can help you better fine tune your ads to get the maximum benefit from them.
Optimize Your Calls To Action
Your PPC ads should always contain a call to action so that you can get the viewer to take the steps that will get them to click through the ad. However, finding how to optimize your calls to action to become the most effective can be challenging. To help with this, Neil Patel, a contributor to Forbes.com, recommends that you try not to make them too self-promotional or sales-driven. Instead, try to be subtle yet direct in order to get the best response from those who are exposed to your ads.
If you’re currently running PPC ads but aren’t getting the results you desire, consider using the tips mentioned above to help you improve your ads and the results for all your future ads.