Author Archives: Ina

The Most Efficient & Affordable 50 Web Tools For Online Entrepreneurs

Small companies with limited budgets succeed in launching all kinds of online businesses and apps by using smart and useful web tools and services.

In this article, we reviewed the best 50 tools for online entrepreneurs. Here’s a sneak peek of what to expect – Continue reading

Originally posted on August 5, 2022 @ 5:40 am

Marketing Tips For Increasing Business During Winter Months

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The winter months are a strange time for businesses. The holidays bring in a lot of business for certain retailers, while for others, the holidays are a time when companies are forced to count their losses. Of course, it depends on where you live in the world, but the winter months can be described as fickle at best. Sometimes they’re cold, sometimes they’re snowy, and sometimes the Christmas cheer is a little below the bar.

As a business, you run the holiday season. Your attitude and what you do during the winter months determines how excited the rest of the world is going to be about the holidays. When you embrace the season and start offering products and services that enhance the winter experience, people will be more apt to celebrate with you by purchasing from you. It’s your responsibility to up your marketing game so that business not only increases during the winter months, but so that it propels you into growth beyond the Christmas season. Here are some tips for creating a buzz for your business around the winter season:

Highlight Your Amenities

Every business out there is doing the same thing as you, especially during the cold season. They know that business will be up and down, so they’re doing everything possible to keep the trend high. If you want to be seen as a business with credibility during the winter months, capitalize on the amenities you offer customers.

In your campaigns, both online and offline, create a buzz around the fact that you’re offering amenities and services nobody else is. Talk about how clean the air in your shop is thanks to your air purification system; talk about how great your employees are because they’re trained by the best; talk about how you offer free hot chocolate to everybody who comes in the door. Gimmicks work. You’ve just gotta find the right one.

Holidize Everything

If holidize isn’t really a word, it should be. It’s actually more of an action verb. If you want to increase your business during the cold season, you best be capitalizing on the holidays like nobody’s business. People eat that stuff up. The skies may be gloomy and they might be crying white, fluffy tears of hell in your eyes, but when push comes to shove, the holidays represent a lot of positive things and people are all about it.

If you make the season a big deal for your business and you market the crap out of it on all platforms, you will have people coming in the door and being excited simply because you’re excited. Christmas cheer is contagious. Remember that. Also, people are more apt to spend during the holiday season…as long as for the cause.

Originally posted on September 26, 2016 @ 8:00 pm

Why SEO Is Important For Blogs, Websites, And Social Media

SEO, it’s a term you’ve been hearing non-stop, a buzzword, if you will. Bloggers and businesses alike are utilizing search engine optimization in order to make their websites and blogs easier to find. If you aren’t using SEO it’s pretty likely you’ll never appear on the front page of any search engines, and that’s where most people click links.

SEO isn’t just for blogs, though that is one of the most important places to use it. It included keywords, links, and keywords phrases, among other things. You can get more out of you SEO work by using keywords in more places. Continue reading

Originally posted on August 4, 2016 @ 2:38 am

Marketing Your Dating Website

There are plenty of single people out there in the world, and they are always looking for new places to try to find love. If you have a dating website then you need to know how to get it to the people that are looking for love. That’s where having the right marketing plan in place comes in handy.

You need to know your targeted audience, what they are interested in, and where to find them. Then you need to know what you need to do in order to keep them around. Your target will obviously be singles. Continue reading

Originally posted on July 4, 2016 @ 3:12 am