Category Archives: Advertising

3 Things to Think About When Advertising On Mobile Devices

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With the amount of people who spend almost all day looking at their phones, not taking advantage of this marketing tool as a business owner is a huge mistake. There is a lot of money to be made by doing mobile advertising, especially if you understand some of the basic principles of mobile consumerism and telecommunications. By doing so, you have a much better chance of finding marketing success with your mobile ads—just so long as your audience hasn’t already drained their battery. So to help you make the most of your mobile marketing efforts, here are three things to think about when advertising on mobile devices. Continue reading →

Originally posted on May 9, 2016 @ 8:40 am

Market Your Company Easier With These Website Details

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Online marketing is basically the only way that marketing is done these days. With the amount of time people spend hooked up to wifi or their cellular data, it makes sense. People are in their electronics a majority of the time. Because of this, billboards are less effective than they used to be. They help a bit, but for the amount of money you’re shelling out to plaster your statement or product on a board, it makes much more sense to just allocate that money to something having to do with online marketing.

The first building block of being able to market your company online is to actually have an online presence. That means you must have something you’re driving people to. A website is a must. Beyond that, pages on social media sites are also important, but still, they’re only a means to an end. The end is your website. The website allows the customer to see, browse and buy your product. That’s the whole point. Continue reading →

Originally posted on June 12, 2016 @ 2:35 am

3 Tips for Creating Value for Your Online Customers

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For many online businesses, it’s easy to track the metrics that are important to the business side of your company. From capacity planning to resource management and everything in between, knowing the exact value your company has for your shareholder and employees is relatively simple. What isn’t as simple is quantifying and improving the value you’re able to create for your customers.

The trouble with knowing what, how and why to provide value to your customers can be especially difficult for online businesses who don’t see many customers face to face. However, there are many online businesses who have made a great reputation based on their ability to add value to their online customer base. To find yourself among those top valued companies, here are three tips for creating value for your online customers.

online customers

Determine The Type Of Value To Provide

Value can have many definitions depending on the type of company or business you’re running and the specific kinds of products or services you’re rendering. For this reason, determining the exact type of value you’re able to provide will be a great jumping off point for creating more value for your customers. Continue reading →

Originally posted on September 15, 2015 @ 12:47 am

Tips For Keeping Up With the Ever-Changing Internet Marketing Industry

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With all the technological and user-driven advancements that take place on a sometimes hourly or daily basis in the Internet marketing world, it can be nearly impossible to stay up-to-date with all the changes happening within the industry. But just because the task of always being on the cutting edge of new ideas and technologies is difficult doesn’t mean it’s not worth it. If you or your company gets too behind on what’s fresh and relevant when it comes to online marketing, your business could really suffer financially.

To help you to always be in the know about what’s new and exciting in the Internet marketing industry, here are three tips that will help you and your company keep up with the almost constant changes and improvements. Continue reading →

Originally posted on October 27, 2015 @ 2:22 am

Tips For Marketing Your Home Based Business Online

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Getting your small home based business up and running can be a challenge. Marketing is everything when you are starting out small and on your own. If no one knows your business exists, you can’t expect your sales to skyrocket. The tools you need to succeed in marketing your product are right at your fingertips. You can use social media, a professionally designed website for your business, and homegrown originality to let the world know about your product or services.

home-based business

Social Media

You can build your business a social media site. Instead of it being friend oriented, this site will be strictly for marketing your product or services. A business oriented social media profile will give people a chance to see what you’re all about. This is where you can really have a chance to bear your soul, and make your business personal for people. Also, you have the networking capability that you won’t find any other way. Social media is far more effective than a simple word of mouth marketing tactic. Continue reading →

Originally posted on August 7, 2015 @ 7:23 pm