Category Archives: Advertising

4 Online Marketing Tips for the Constrained Budget

The advent of the internet brought about countless new job opportunities and prospects. Unfortunately, all of those voices straining to be heard can make it hard to stand out as a new and inventive small business. Online marketing has grown and evolved in recent years and offers many new opportunities that utilize both mass marketing and personal approaches.

While the opportunities are numerous, online marketing, like most things, takes time and funding. So what about the small business owner limited on funds? Included here are a few online tips for those with a constrained budget. Continue reading

Originally posted on February 15, 2016 @ 8:19 am

3 Tips for Creating Value for Your Online Customers

For many online businesses, it’s easy to track the metrics that are important to the business side of your company. From capacity planning to resource management and everything in between, knowing the exact value your company has for your shareholder and employees is relatively simple. What isn’t as simple is quantifying and improving the value you’re able to create for your customers.

The trouble with knowing what, how and why to provide value to your customers can be especially difficult for online businesses who don’t see many customers face to face. However, there are many online businesses who have made a great reputation based on their ability to add value to their online customer base. To find yourself among those top valued companies, here are three tips for creating value for your online customers.

online customers

Determine The Type Of Value To Provide

Value can have many definitions depending on the type of company or business you’re running and the specific kinds of products or services you’re rendering. For this reason, determining the exact type of value you’re able to provide will be a great jumping off point for creating more value for your customers. Continue reading

Originally posted on September 15, 2015 @ 12:47 am

How Museums Are Marketing Themselves Through The Internet

The Internet presents a unique problem for museums. Namely, why would you pay to get into a big building where you walk around all day and can’t touch anything, when you can see all the same art on your computer for free? You don’t have to get out of bed. If you want to, you can lick the screen, and there is no security guard to tell you no.

Museums are facing a struggle – younger generations don’t always see a reason to visit, and their numbers are dropping as a result. The majority of museum-goers are older art lovers or families with small children. Millenials go elsewhere – art is on their Instagrams and Tumblr feeds.

How can museums appeal to millenials and stay relevant in the modern day? The answer is a twenty-first century classic – go digital. Continue reading

Originally posted on September 16, 2015 @ 2:35 am

Tips For Marketing Your Home Based Business Online

Getting your small home based business up and running can be a challenge. Marketing is everything when you are starting out small and on your own. If no one knows your business exists, you can’t expect your sales to skyrocket. The tools you need to succeed in marketing your product are right at your fingertips. You can use social media, a professionally designed website for your business, and homegrown originality to let the world know about your product or services.

home-based business

Social Media

You can build your business a social media site. Instead of it being friend oriented, this site will be strictly for marketing your product or services. A business oriented social media profile will give people a chance to see what you’re all about. This is where you can really have a chance to bear your soul, and make your business personal for people. Also, you have the networking capability that you won’t find any other way. Social media is far more effective than a simple word of mouth marketing tactic. Continue reading

Originally posted on August 7, 2015 @ 7:23 pm

These Simple SEO And Online Marketing Tips Will Work For You

When it comes to SEO and online marketing, many people spend a ton of time trying to get all technical. While it does help to know all the jargon and to get down to the nitty gritty of it all, just doing the simple things can get you views and conversion too. Of course, knowing the analytical side of things can help you know how many views and conversions, but if you are just getting started, or you’re a small business without much time or money, just doing the simple things will help.

Even when you do the smallest things, like promote on social media or use location keywords, you are making leaps and bounds in your overall online marketing scheme. So, without further ado, here are a few things you better still be doing, even if they seem circumstantial. Continue reading

Originally posted on March 16, 2016 @ 3:15 am