Category Archives: Marketing

How to Increase Visitor Engagement with Your Site?

How to Increase Visitor Engagement with Your Site?

How to Increase Visitor Engagement with Your Site?

Creating a website for your business is a start and you will most likely pass through the eye of a needle in getting a consistent amount of visitors who actively engage with your site.

Keeping them longer on your site – that is how you start your engagement with them. To do that, we’ve listed some of the measures to take that will increase visitor engagement within your site:

1. Change the Theme of Your Site

For a website to keep and maintain visitors, its visual appearance must be appealing to them. Your website says a lot about your business and it gives that first impression that lasts. Be sure that important information is properly placed in your web pages and that you use professional looking and user-friendly themes.

Keep in mind that your website theme defines what your business is about and losing your potential customers just because you didn’t take your time (and money) enhancing how it looks is such a waste.

2. Make it Load Faster

Making your site load faster is important not only for user experience but also for ranking in Google. Sites with longer loading time tend to have higher bounce rates and low average user sessions.

Additionally, sites with over 2-seconds response-time is enough for Google to back-off in crawling other pages in that same site. With this in mind, your competitors with fast websites improve their ranking leaving you buried deep in Google search results.

This means that with a slow website you are not only losing a sale, but you’re also affecting your site’s overall performance. Impress your visitors by going that extra mile in making your website load as fast as it can, which will eventually land you sales and loyal customers.

3. Improve Your Website Copy

In creating a website, it is essential to have a good website copy that communicates what you want your visitors to do on your site. Copies should be precise and don’t leave your visitors confused, but encourages them to stay and find out what you can offer them.

People’s patience and attention span have dwindled tremendously. This means that with the few seconds of attention they give you, you must capture their interest and see you as something they need. Otherwise, you’ve just wasted an opportunity for them to convert.

4. Make Your Call-to-Action Buttons Big and Visible

Strong call-to-actions are what you use to grab the attention of your visitors. Create big and visible CTAs that stands out, but not big enough to lure them away because you look desperate. CTAs has been tagged as the ‘the most important part of a site’ by Soni of LoginRadius. When done correctly, it’s power in boosting conversion is not a secret to most website owners.

CTAs must be relevant to what your goals are. You don’t want to put a “Buy Now” button and direct it to a page that doesn’t involve buying. Most importantly, try to create different versions of your call-to-action buttons, this gives you ideas of what works best and what converts the most.

Conclusion

Testing and modifying each effort you use is one of the keys to your site’s development. Use Google Analytics to track how your visitors interact with your site, how long they stay, or what page they visit. It shows you a glimpse of your visitors’ behavior and gives you ideas of what to tweak next on your site to further their engagement with your site which ultimately awards you with a conversion.

Originally posted on July 9, 2017 @ 8:49 pm

3 Ways to Help Your Customers Find You

In the perpetually growing internet world are countless businesses. To say that the web is a competitive marketplace would be to severely belittle the situation. Even the most unique businesses have competition, here. Sufficed to say, you must find a way to stand out on the web. Whether you are selling cars or maid service, advertising on the internet boils down to how high on the list your company is when entered into a search engine. The average person tends to pick the top listing, because most believe the first picks are the businesses with the most traffic and thus, assume this denotes the best quality business. So, here are three ways you can make sure your company is on the top of that list. Continue reading

Originally posted on September 1, 2017 @ 9:11 am

SEO and Real-Life Parallel Techniques

If you do any kind of blogging, marketing, or advertising for websites, then you’re probably familiar with search engine optimization. However, depending on how you came up in the marketing world, you may not have taken the time to think about what some real life parallels are to common optimization techniques.

A few techniques that you can look at that will have distinct connections to real life advertising and marketing include the use of banners, how headlines work, how to mix conversation and content, and verbal connections and textual links. Essentially, search engine optimization comes from real-world techniques, so if you lose track of the origin, you may be missing out on some benefits. Continue reading

Originally posted on July 20, 2017 @ 3:50 am

Online Marketing Focus: Facebook

Successful online marketing is an ever-moving target right now. Because of the way people interact with online environments and between each other in digital realms is changing almost on a monthly basis, figuring out the best way to advertise is a challenge that promoters face every day when they start working.

Specifically, in the Facebook environment, you can look at things like groups, discussions and interactions, linking to other social media, and scanning for successful techniques that other companies are using. By taking that all as a whole, you can make incremental steps toward establishing a means to achieve your goal. Continue reading

Originally posted on September 15, 2017 @ 9:45 am

5 Communication Methods To Help With Online Marketing

Marketing is all about communication. So, strictly from a verbal standpoint, it can help your perspective to consider that online marketing is all about online communication. Though you don’t want to narrow yourself to just that specific way of thinking, at the very least it will help you think about what sort of communication style you want to use if you are trying to reach people through nontraditional media.

For instance, if you do things like embrace the idea of video conferences, learn to be virtually conversational, always keep your audience preferences in mind, maintain a balance of listening is aching in the virtual realm, and make it a point not to forget about the importance of attention span, then you will have a lot of online advantages without a whole lot of effort initially. Continue reading

Originally posted on May 23, 2017 @ 7:36 am