Category Archives: Marketing

3 Tips For Maximizing Marketing On Your Social Media Page

Now that social media plays such a big part in people’s day to day lives, it is considered essential for a business to have a strong presence on social media. When a potential client does a search for you on Facebook or Twitter and no results come up, this isn’t a good sign.

While your main page is important you should also consider that your social media page is also just as important. This is the place where people can not only come to get more information on your product and services but also contribute. They can leave reviews, comments, and customer photos. This is what makes it unique from a traditional landing page. The more fans that you have the more visibility you have. The more visibility you have, the more business. Therefore, maximizing your marketing potential on a social media platform is a great skill. Here are some of the best tips to get you started. Continue reading

3 Ways to Help Your Customers Find You

In the perpetually growing internet world are countless businesses. To say that the web is a competitive marketplace would be to severely belittle the situation. Even the most unique businesses have competition, here. Sufficed to say, you must find a way to stand out on the web. Whether you are selling cars or maid service, advertising on the internet boils down to how high on the list your company is when entered into a search engine. The average person tends to pick the top listing, because most believe the first picks are the businesses with the most traffic and thus, assume this denotes the best quality business. So, here are three ways you can make sure your company is on the top of that list. Continue reading

SEO and Real-Life Parallel Techniques

If you do any kind of blogging, marketing, or advertising for websites, then you’re probably familiar with search engine optimization. However, depending on how you came up in the marketing world, you may not have taken the time to think about what some real life parallels are to common optimization techniques.

A few techniques that you can look at that will have distinct connections to real life advertising and marketing include the use of banners, how headlines work, how to mix conversation and content, and verbal connections and textual links. Essentially, search engine optimization comes from real-world techniques, so if you lose track of the origin, you may be missing out on some benefits. Continue reading

Blogging and Content Marketing: Modern Tools At Your Disposal

When it comes to blogging and content marketing, you obviously want to use the most modern tools available at your disposal. Because everyone else is going to be attempting to use these to their benefit, it only makes sense that you want to figure out the latest tips and techniques to add to your success as well.

In particular, four different ways that you can approach the most modern tools include looking at Facebook ads, Twitter threads, Instagram feeds, and automated optimization tools. By taking on any combination of these, you can drastically improve your overall blogging and content marketing projects and increase your conversion rates. Continue reading

How to Increase Visitor Engagement with Your Site?

How to Increase Visitor Engagement with Your Site?

How to Increase Visitor Engagement with Your Site?

Creating a website for your business is a start and you will most likely pass through the eye of a needle in getting a consistent amount of visitors who actively engage with your site.

Keeping them longer on your site – that is how you start your engagement with them. To do that, we’ve listed some of the measures to take that will increase visitor engagement within your site:

1. Change the Theme of Your Site

For a website to keep and maintain visitors, its visual appearance must be appealing to them. Your website says a lot about your business and it gives that first impression that lasts. Be sure that important information is properly placed in your web pages and that you use professional looking and user-friendly themes.

Keep in mind that your website theme defines what your business is about and losing your potential customers just because you didn’t take your time (and money) enhancing how it looks is such a waste.

2. Make it Load Faster

Making your site load faster is important not only for user experience but also for ranking in Google. Sites with longer loading time tend to have higher bounce rates and low average user sessions.

Additionally, sites with over 2-seconds response-time is enough for Google to back-off in crawling other pages in that same site. With this in mind, your competitors with fast websites improve their ranking leaving you buried deep in Google search results.

This means that with a slow website you are not only losing a sale, but you’re also affecting your site’s overall performance. Impress your visitors by going that extra mile in making your website load as fast as it can, which will eventually land you sales and loyal customers.

3. Improve Your Website Copy

In creating a website, it is essential to have a good website copy that communicates what you want your visitors to do on your site. Copies should be precise and don’t leave your visitors confused, but encourages them to stay and find out what you can offer them.

People’s patience and attention span have dwindled tremendously. This means that with the few seconds of attention they give you, you must capture their interest and see you as something they need. Otherwise, you’ve just wasted an opportunity for them to convert.

4. Make Your Call-to-Action Buttons Big and Visible

Strong call-to-actions are what you use to grab the attention of your visitors. Create big and visible CTAs that stands out, but not big enough to lure them away because you look desperate. CTAs has been tagged as the ‘the most important part of a site’ by Soni of LoginRadius. When done correctly, it’s power in boosting conversion is not a secret to most website owners.

CTAs must be relevant to what your goals are. You don’t want to put a “Buy Now” button and direct it to a page that doesn’t involve buying. Most importantly, try to create different versions of your call-to-action buttons, this gives you ideas of what works best and what converts the most.

Conclusion

Testing and modifying each effort you use is one of the keys to your site’s development. Use Google Analytics to track how your visitors interact with your site, how long they stay, or what page they visit. It shows you a glimpse of your visitors’ behavior and gives you ideas of what to tweak next on your site to further their engagement with your site which ultimately awards you with a conversion.