Author Archives: Danny

Concepts Of SEO To Include In Your Web Design

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Search engine optimization is the concept of maximizing your content’s chance of being ranked in the first few results when a web user searches for terms relating to your content’s purpose. Google’s search engine is the most used internet searching tool, and the concepts of SEO are centered around optimizing the results of Google’s search algorithm.

You want to learn how to present your content in such a way that the Google bots find it pleasing, and that means becoming familiar with what it is exactly that they seek. Read through this brief synopsis of a few important concepts of SEO, and consider how you might better optimize your business website. Continue reading →

Originally posted on December 28, 2017 @ 8:29 am

3 Ways To Improve Your PPC Ads

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One great way to get more exposure for your business and bring in more revenue is to advertise online using PPC, or pay-per-click. But because you have to pay in order to use this type of advertising, you want to be sure that you’re creating ads that are going to reach the optimal success rate for you. So to help ensure that you’re not wasting your hard-earned money, here are three ways that you can start to improve your PPC ads and make them more successful for your business.

Find Your High-Performing Keywords

To create PPC ads that are going to give you the biggest bang for your buck, you have to find out what keywords are going to perform the highest for you. According to Margot da Cunha, a contributor to WordStream.com, the keywords that are going to be high-performing for you are going to depending on what your key performance indicators are. Once you know which KPIs you’re looking for, you can narrow down which keywords will perform well in those areas and put more money behind those keywords. If you haven’t yet found out which of your desired keywords are performing the best, make sure you run some reports to find out. Continue reading →

Originally posted on June 6, 2018 @ 2:56 am

Digital Marketing For Beginners

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If you’re trying to promote a product, a company, a brand, or service, then whether you want to or not, you have to learn how to be a marketer. And because of the way most people absorb information these days, that means that you have to dive right into digital marketing is something you need to learn and practice. And it takes time to get to the advanced level, but you have to start somewhere.

In the beginning, you should start by understanding how search engine optimization works. After that, learn to follow social media best practices. From there, decide which platforms make the most sense for your digital marketing. And never forget that you want to create realistic goals to prevent frustration, especially in the early stages. Continue reading →

Originally posted on June 19, 2018 @ 4:00 am

Tips For Creating And Launching An Online Store

Building your own online store from scratch may seem to be a rather daunting task. Sometimes starting an online store is a great way to kick in a second income, or maybe you have a dream to fulfill.

Whatever the drive behind launching an online store, there are a few basic pieces of information you should commit to memory before you begin the journey. Check out this brief breakdown of some of the most vital tips towards creating and launching your own online store. Continue reading →

Originally posted on September 1, 2017 @ 9:01 am

4 Services Your Small Business Needs To Promote and Spark Growth

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It’s a hard sell trying to be a small business that succeeds in the long run. You have to put a lot of time, energy, creativity, and money into the process, and even doing everything right, there is still a lot of competition that you have to overcome. One of the ways that you can give yourself a slight advantage is to use specific services from outside sources to prop up your levels of expertise.

Several examples will illustrate this concept. As a small business, you can potentially utilize outside accounting services to help you understand your finances. If you are starting to grow your company and have more salaries and paychecks to deal with, having a third-party come in to consult with payroll services can be a huge help.

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Originally posted on June 14, 2019 @ 4:54 am