Category Archives: Blogging

Should You Rent Office Space for Your Online Blogging Business?

Leave a reply

Many people think that a great step to take in order to prove their online blogging business is worth its salt is by having a separate office as a headquarters. There’s a good chance that this may actually be the case, but how do you know it will help for sure before signing the contract?

To assist you with this decision, go through the following five mental processes before signing the dotted line – start looking up prices in your area today, make a timeline and decide when the expense will turn into profit, make it a community decision whenever possible, ask if it makes sense for shared resource purposes, and decide if it gives you competitive advantage. Continue reading →

Originally posted on October 4, 2015 @ 6:40 am

Branding Your Blog Using Instagram Photos

Leave a reply

There are many ways of creating a specific brand for your blog which you can call your own. More than the name of the blog, there will be other features in your blog that will help differentiate it from the rest. There are just some reminders in going about it.

Choose Photos that Truly Represent Your Blog

instagram5

 

Image Source

When it comes to branding a blog, it would be of paramount importance to use images that will help you project yourself through your blog or project your blog as you want it to. Can readers expect carefree posts from you? Will you be touching on nature?  A single image can project in an instant what it would normally take many words to describe suitably.

Choose Images Close to the Heart

instagram6a

Image Source

Can readers expect your posts to be very personal and close to home? Will your writing be realistic? Will they be something readers will be able to relate to?

Choose Images that Call Attention

instagram7

 Image Source

Choose images that calls attention to itself first and then to your blog the next. There is a reason why it s a common marketing effort to associate a symbol, a word, a phrase, or an image to a product and that reason is called the recall factor. This is to ensure the automatic association of these representations with a product or company.

There are so many things you can do with your blog through Instagram, check out insta challenges for ideas.

 

Originally posted on December 23, 2014 @ 10:48 pm

Best Social Media Publishing Tools

Leave a reply

Sharing one’s expertise and establishing credibility is a breeze these days what with the various tools available online. Coaches, publishers, business owners and marketers are fortunate to have them as a way to reach out to their target audience and establish rapport.

The social media publishing tools are now among the most widely used. Through the years, social media has evolved and has provided its users with more avenues for connecting with people and sharing their expertise. Apart from allowing short status updates, they have developed new features that enable users to publish articles on the platform.

social-media-publishing-tools

Here are some of the top social media publishing tools that can help you attract more people and boost your social media traffic. Continue reading →

Originally posted on February 21, 2015 @ 12:14 am

3 Tips for A More Effective B2B Blog

Leave a reply

In today’s world of blogging and content marketing, it seems like the majority of the focus is put on blogging to an audience of the everyman. However, B2B blogging is just as important in the business world. And while blogging to John and Jane Doe comes more naturally to most people, business blogging can prove to be a greater amplifier than you may have thought possible. So to help B2B businesses with their blogging ventures, here are three tips for having a more effective B2B blog.

Be Determined to Provide Value

For B2B blogging, you have to have providing value be your main focus or you take the chance of coming off as a non-credible source and partner. This is true even more so for B2B blogging than B2C blogging. However, there are simple ways in which you can show your determination to provide value to your readers.

Business-to-Business-B2B

According to the Content Marketing Institute, businesses can provide value in their blogging efforts by writing intriguing content, using visual content to complement your text, re-posting similar content over time, responding to communication from readers and more. By ensuring that each one of these aspects is effectively accounted for in your business blogging, you can feel confident that you’re giving your readers something valuable to consume. Continue reading →

Originally posted on August 19, 2015 @ 2:38 am

The Blogging Brand: Who Needs One, Why It Matters, and How to Keep It Safe

Leave a reply

 

Nearly two decades into the 21st century, most of us have watched the Internet transform into a critical tool for nearly every facet of our modern lives. Perhaps the most fascinating development is that so many people are now able to work their dream jobs as writers, editors, and publishers of their very own material — as long as they can run a successful blog.

Maintaining a blog, let alone a popular and prosperous one, is not easy. The Web is saturated with millions of blogs, ranging in theme from business marketing to home baking to world travel. The key to owning a thriving blog is becoming special in the eyes of your audience. And the key to attracting your audience’s attention so dramatically is cultivating a noteworthy brand. Continue reading →

Originally posted on June 1, 2015 @ 3:50 am