Category Archives: Business

Four Tips For Finding Your Marketing Niche

When it comes to marketing your business it helps to find your niche. Marketing a cereal for kids to adults with no children isn’t going to get your business very far or make you many sales. You need to know who is going to shop with you and market to them, in the most direct way possible.

Following a plan, or a marketing model, can be a big help. There are different types of “treatment” models that people follow in all walks of life, from working toward recovery from an addiction to running a business. Once you have this plan set you should follow it to ensure your marketing experience brings your business money. Continue reading →

Originally posted on December 8, 2016 @ 5:26 am

3 Ways to Make Your Business More Accessible to Online Customers

Business has been completely transformed since the invention of the internet. Every day the game is changing, which means that businesses always have to be on the tip of their toes, keeping themselves nimble and quick and able to move with the quick changing tides that run the business empire. That much is either said than done, however.

The game of selling to customers face to face has been played by companies for years. Businesses were able to get a handle on the rules of the game and how to effectively push products and services on a physical platform, but since the invention of the internet, everything has been taken online, which means that the game has been transformed, and businesses have to learn new techniques. If you’re in this boat, here are 3 ways to make your business more accessible to online customers: Continue reading →

Originally posted on December 13, 2016 @ 2:47 am

4 Easy Web Design Tips for Small Businesses

Small businesses regardless of their niche need to have a website to establish an online presence. It is a must these days and should not be taken for granted.

A website need not be too complicated because a simple one can go a long way in reaching out to your target audience. In fact if you are resourceful and patient enough, you can do it on your own instead of hiring a web designer which can be costly. There are many free and user-friendly tools available today that require no technical background in building your initial website. Continue reading →

Originally posted on December 14, 2016 @ 9:32 am

Using The Internet To Tell People About Your New Business

When you start a new business, even if you are going to have a brick and mortar storefront or will strictly be selling at small festivals, you still need to be online sharing your business. The internet allows you to reach more people in more areas. It allows you to make new customers in new places where they may not be able to find you otherwise.

Use the internet to attract new customers or clients. Use it as a way to extend the reach of your business. Continue reading →

Originally posted on December 13, 2016 @ 3:20 am

Tips For Engaging People Online For Marketing Purposes

Marketing isn’t just about telling people things about your company or your brand. It’s also about engagement. It’s about getting thoughts and ideas back and forth from people who might be interested in exchanging their money, for your time and your products. It’s the engagement factor that will take you to the next level more quickly than just having an amazing thing that you do.

So five tips for creating this engagement consideration include asking questions and giving answers via your online presence, keeping FAQ sections available, making sure that your contact information is always easy to find, being sure to talk to people in the social media world, and always being sure to remember why SEO is the way that it is. Continue reading →

Originally posted on December 15, 2016 @ 4:24 am