Marketing your small business is a full-time job, and youâve probably already realized that thereâs more to it than a catchy slogan and pretty pictures. Â Digital marketing requires at least a broad, surface-level knowledge of how the internet works and how people use the internet. Continue reading
Originally posted on August 31, 2018 @ 3:54 am
When it comes to starting your own blog, it can be a great way to express yourself in ways that arenât always possible verbally. In order to get the best experience out of your blog, however, itâs ideal to bring in traffic. This way a monologue becomes a dialogue, and you can exchange ideas and thoughts with your readers.
Eventually, if your blog starts to become popular enough, you can even start to monetize off of it with advertising or endorsements. In some cases, you may even be able to make a full time living off of a successful blog. Ready to get started? Here are some of the best ways to bring traffic to your blog and get you started on your path as a successful blogger. Continue reading
Originally posted on February 5, 2018 @ 3:54 am
One great way to get more exposure for your business and bring in more revenue is to advertise online using PPC, or pay-per-click. But because you have to pay in order to use this type of advertising, you want to be sure that youâre creating ads that are going to reach the optimal success rate for you. So to help ensure that youâre not wasting your hard-earned money, here are three ways that you can start to improve your PPC ads and make them more successful for your business.
To create PPC ads that are going to give you the biggest bang for your buck, you have to find out what keywords are going to perform the highest for you. According to Margot da Cunha, a contributor to WordStream.com, the keywords that are going to be high-performing for you are going to depending on what your key performance indicators are. Once you know which KPIs youâre looking for, you can narrow down which keywords will perform well in those areas and put more money behind those keywords. If you havenât yet found out which of your desired keywords are performing the best, make sure you run some reports to find out. Continue reading
Originally posted on June 6, 2018 @ 2:56 am
Building your own online store from scratch may seem to be a rather daunting task. Sometimes starting an online store is a great way to kick in a second income, or maybe you have a dream to fulfill.
Whatever the drive behind launching an online store, there are a few basic pieces of information you should commit to memory before you begin the journey. Check out this brief breakdown of some of the most vital tips towards creating and launching your own online store. Continue reading
Originally posted on September 1, 2017 @ 9:01 am
Creating a website for your business is a start and you will most likely pass through the eye of a needle in getting a consistent amount of visitors who actively engage with your site.
Keeping them longer on your site – that is how you start your engagement with them. To do that, weâve listed some of the measures to take that will increase visitor engagement within your site:
For a website to keep and maintain visitors, its visual appearance must be appealing to them. Your website says a lot about your business and it gives that first impression that lasts. Be sure that important information is properly placed in your web pages and that you use professional looking and user-friendly themes.
Keep in mind that your website theme defines what your business is about and losing your potential customers just because you didnât take your time (and money) enhancing how it looks is such a waste.
Making your site load faster is important not only for user experience but also for ranking in Google. Sites with longer loading time tend to have higher bounce rates and low average user sessions.
Additionally, sites with over 2-seconds response-time is enough for Google to back-off in crawling other pages in that same site. With this in mind, your competitors with fast websites improve their ranking leaving you buried deep in Google search results.
This means that with a slow website you are not only losing a sale, but youâre also affecting your siteâs overall performance. Impress your visitors by going that extra mile in making your website load as fast as it can, which will eventually land you sales and loyal customers.
In creating a website, it is essential to have a good website copy that communicates what you want your visitors to do on your site. Copies should be precise and donât leave your visitors confused, but encourages them to stay and find out what you can offer them.
Peopleâs patience and attention span have dwindled tremendously. This means that with the few seconds of attention they give you, you must capture their interest and see you as something they need. Otherwise, youâve just wasted an opportunity for them to convert.
Strong call-to-actions are what you use to grab the attention of your visitors. Create big and visible CTAs that stands out, but not big enough to lure them away because you look desperate. CTAs has been tagged as the âthe most important part of a siteâ by Soni of LoginRadius. When done correctly, itâs power in boosting conversion is not a secret to most website owners.
CTAs must be relevant to what your goals are. You donât want to put a âBuy Nowâ button and direct it to a page that doesnât involve buying. Most importantly, try to create different versions of your call-to-action buttons, this gives you ideas of what works best and what converts the most.
Testing and modifying each effort you use is one of the keys to your siteâs development. Use Google Analytics to track how your visitors interact with your site, how long they stay, or what page they visit. It shows you a glimpse of your visitorsâ behavior and gives you ideas of what to tweak next on your site to further their engagement with your site which ultimately awards you with a conversion.
Originally posted on July 9, 2017 @ 8:49 pm