Category Archives: Promotion

3 Ways to Get the Rest of Your Company To Understand Your SEO Efforts

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As a search engine optimizer, it can be a real challenge to explain what your job is and how it benefits the company to people who have very little understanding of the Internet marketing world. What now seems like second nature to you can be an extremely difficult concept for others to understand, let alone buy into in order to give you the resources and support you need to find ultimate success. So if you find yourself in this position—needing to justify your role—here are three things you can try to get the rest of your company to understand what you do.

Show Them Your Progress

Numbers and metrics are a great way to show people how you’ve been able to improve the company. And lucky for digital marketers, a lot of those metrics are automatically tracked by your software. However, simply pulling up the charts and graphs you have won’t do much to explain what you’re doing. Continue reading →

Originally posted on May 14, 2016 @ 9:45 pm

Market Your Company Easier With These Website Details

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Online marketing is basically the only way that marketing is done these days. With the amount of time people spend hooked up to wifi or their cellular data, it makes sense. People are in their electronics a majority of the time. Because of this, billboards are less effective than they used to be. They help a bit, but for the amount of money you’re shelling out to plaster your statement or product on a board, it makes much more sense to just allocate that money to something having to do with online marketing.

The first building block of being able to market your company online is to actually have an online presence. That means you must have something you’re driving people to. A website is a must. Beyond that, pages on social media sites are also important, but still, they’re only a means to an end. The end is your website. The website allows the customer to see, browse and buy your product. That’s the whole point. Continue reading →

Originally posted on June 12, 2016 @ 2:35 am

3 Ways to Enhance Your SEO Optimization In 2016

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For companies that conduct any or all of their business online, it’s vital to have a strong presence on the Internet. One of the best and most effective ways to accomplish this goal is to have a major focus on SEO and properly optimize all your online efforts to have more successful SEO campaigns. However, with the ever-changing landscape of search engine optimization, it can be hard for a business to keep track of the current SEO best practices for acquiring and retaining customers. To help with this, LinkTub recommends three ways you can improve your company’s SEO by tapping into optimization trends this year. Continue reading →

Originally posted on January 27, 2016 @ 3:37 am

Working With SEO In the Healthcare Field

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When you think about SEO inside of the healthcare industry, there’s a number of factors that you have to consider. Most importantly, the terms associated with healthcare are universal, as are many of the products, services, and processes. And that means everyone is going to be fighting for the same words and even combinations of words.

So. that means that you have to be both creative and detailed when it comes to your particular site. Five ways that you can approach this situation logically include threading software solutions into the mix, using medical advice topics, frequently updating, thinking about multimedia potential, and reviewing algorithms regularly. Continue reading →

Originally posted on May 2, 2016 @ 8:33 am

3 Tips For More Successful Email Marketing Campaigns

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For many businesses, a huge part of your customer retention and outreach programs rest on your email marketing campaigns. But as a consumer yourself, you know how many times you’ve deleted emails sent to you by companies you’ve purchased from or worked with. And in those few times where you have opened email sent to your inbox, you rarely engage with those emails, right?

Hearing these types of truths can be disconcerting for businesses who spend a lot of valuable time and money on sending out email marketing campaigns. And while the above scenario does happen to marketing emails occasionally, there are things you can do as a company to minimize having your emails becoming overlooked and dumped in the trash. Continue reading →

Originally posted on October 26, 2015 @ 8:13 am