Category Archives: Branding

Market Your Company Easier With These Website Details

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Online marketing is basically the only way that marketing is done these days. With the amount of time people spend hooked up to wifi or their cellular data, it makes sense. People are in their electronics a majority of the time. Because of this, billboards are less effective than they used to be. They help a bit, but for the amount of money you’re shelling out to plaster your statement or product on a board, it makes much more sense to just allocate that money to something having to do with online marketing.

The first building block of being able to market your company online is to actually have an online presence. That means you must have something you’re driving people to. A website is a must. Beyond that, pages on social media sites are also important, but still, they’re only a means to an end. The end is your website. The website allows the customer to see, browse and buy your product. That’s the whole point. Continue reading →

Originally posted on June 12, 2016 @ 2:35 am

Combining Information Value and SEO Value In Website Publications

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One thing that occasionally gets lost in the shuffle to meet numbers and standards and promote pages, brands and traffic is that fact that good SEO and high value are meant to parallel each other. In other words, good SEO is supposed to happen naturally when web posts are informative and networked according to the best use for people looking for information.

So, sometimes it’s smart, instead of thinking of first writing great content, and then writing SEO material to get people to move toward that content, to just combine them together in the first place! Five ways in particular that you can do this would be including cost vs. value charts, listing popular searches and product reviews, correctly labeling images, and avoiding Flash-focused websites. Continue reading →

Originally posted on April 7, 2016 @ 8:51 am

The Role of Colors in Online and Offline Marketing

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Whether you’re marketing a product or service online or even offline, it helps to pay attention to the colors you use. There’s a psychology behind colors and choosing the right one spells the difference in your business success.

Colors in online marketing

Colors normally provoke specific emotions in people. KissMetrics, an analytics company, revealed that consumers often consider colors when making purchases. Below are specific colors and how they’re used when marketing physical products.

Red represents energy and increased heart rate associated with urgency. As such, it is often used in clearance sales.

Blue is often used by banks and businesses as it helps promote trust and security.

Yellow is for optimism and youth. It is often used to attract attention of window shoppers.

Black is associated with power and often used in marketing luxury products. Continue reading →

Originally posted on May 27, 2013 @ 3:35 am

Showcasing Your Linked Profile in Images

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Among the top social media sites today, Facebook and Twitter have been exerting efforts to enhance their platforms. They make changes every now and then to the surprise of users the next time they log into their social media account.

Linkedin-icon

LinkedIn is fast catching up and after improving the look of its company pages, it has now launched a new look for the profile page of members. Those who love visuals will surely rejoice over this new development as LinkedIn now allows its users to showcase their professional experience through the use of images.

In a move being made for the first time, LinkedIn users can now show their professional achievements through images, videos and even presentations in the most innovative way they can. This is now the opportunity of graphic designers, aspiring film makers and other creative people to present their works on this professional networking site. Continue reading →

Originally posted on May 6, 2013 @ 8:47 am

The Role of Web Hosts in Online Brand Development

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Online brand development is something every business should be seriously considering by this time. No matter how small or big a business is, it needs to have a brand to stand on. In today’s highly competitive and global way of doing business, an online brand forms the foundation of every marketing and promotional effort.

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What is Branding?

A brand is that one thing that distinguishes one product or service from another. It can come in the form of a name, term, design, symbol, or any feature that will spell the difference of one product or service over the others. A brand becomes synonymous with the represented product as it establishes its reputation through time.

Branding for business use cannot be ignored if the business is serious in making a mark in any market. Thus, the brand is not simply related to the product or service but also to the company behind it. It is impossible to separate the image of a product from its maker since a brand results from the public perception of a company and the actual experience with the product or service. The buying public will not usually be able to perceive an excellent product coming from a company that is unknown or known for all the wrong reasons.

Online Branding

Online branding is increasingly being used by consumers to define credibility. A company that does not maintain any online presence for themselves and does not bother with providing an online brand will find out soon enough that they will not enjoy the instant recall advantage of brands that do. This is equivalent to lost business opportunities.

Creating an online brand will require companies to maintain active participation in all types of social media. However, before this is sought to be done, it is necessary to lay the foundation for the brand in terms of information. The most logical way to do this is to create a website that will serve as the home of the company and the brand.

Web Hosts and Online Brand Development

For a company to establish a good online reputation, it is a must to establish an excellently working site . No reputable site can run on a sub-standard web hosting service. More than the power of association, working with equally reputable web hosting service providers can provide maximized opportunities for companies to realize their online goals.

It is not always easy to choose the provider thus a look into the best hosting offers available can be a good way to start the search. Those who are looking for the most suitable service must find the information that will lead them to the right decision. An excellent brand deserves an excellent web hosting provider.

Originally posted on June 11, 2013 @ 6:50 pm