Category Archives: Blogging

How to Best Improve Your Online Store’s Social Media Campaign

You’re doing your best to improve your online store’s social media campaign. You’ve gone live, you’ve added video, you’ve been sure to spread your posts to help and make them go viral. But still, you feel as though there’s more you could be doing to improve the state of your online store’s social media campaign. We understand. That’s why we have this selection of tips that we have to offer you in order to get your online store’s social media campaign going. Once you use these tips, you’ll be better equipped to handle your own social media campaign.

In this post, we’re going to give you a selection of tips that will help you to get your online site’s social media campaign going. Continue reading

Originally posted on March 7, 2017 @ 10:03 am

8 Tips to Building a Seamless WordPress Blog

If you are planning to create a blog and establish your own brand online, WordPress hosting is the most highly recommended. It is because WordPress.org offers a lot of features and options and it is not too technical for beginners.

On the other hand, WordPress community is big and dynamic. On the Internet, you can find a lot of tools and tips on anything about WordPress hosting. It means it is so popular that you will never run out of people to turn to when you need help. To help you even further, here are eight tips to building a seamless WordPress blog: Continue reading

Originally posted on December 7, 2016 @ 2:34 am

Tips For Bringing Traffic To Your Blog

Starting a blog is the easy part of getting going in your blogging pursuits. Even if it’s the most incredibly exciting and original creation there ever was, without marketing to an audience, it will just fade into the background of the interwebs.

Imagine your blog is a vehicle and your audience is the gasoline. Without the gasoline, your vehicle simply will not take off. Once you start bringing in more traffic to your site, the more money you will be able to make and the greater your opportunities. Here are some of the best tips for getting your blog’s traffic into gear. Continue reading

Originally posted on January 25, 2017 @ 3:24 am

Tips For Marketing Your Products And Services

Small-Business-Owners
When it comes to business marketing you want to sometimes put your focus on something more singular, and not just on your company as a whole. Most of the marketing you do is likely to get your business name out, but when you have a new product or service that is launched or you want extra attention for, you will do some marketing that revolves strictly around that item.

Sometimes that focus is just what you need to increase product or service sales, or to get someone’s attention. Your business name is still getting out there, but you are also showing current and potential customers that you have something special that you want them to know about, and that it means enough to you to focus on, if only it for an ad or two.

Make A Specific Website For It

You can bet that the lawyers at Morelli Law Firm take on more than just talcum powder lawsuits, but in order to specify to victims that they are there to help for this specific need they have a website set up that is dedicated solely to this one need. You can do that as well, if you have a product or service that you want to bring direct attention to and not have lost in the shuffle of all of the others things your business offers.

Work With Social Media

You can start a page on Facebook for nearly anything. You can make videos and post them to YouTube. You can Instagram photos, Tweet about your day, and even create a board specifically for that one product or service on Pinterest. Do it!

People love social media, they love to review businesses on social media, and if you are advertising specific products and services in creative ways on social media they are going to get noticed. Cross promote from one social media outlet to others, as well. Make memes, create infographics, and do things that are shareable for the most views.

Create An Email And Texting Campaign

Email seems to go by the wayside more these days since social media seems to offer a more direct form of contact between business and customers, but it is still worth using when you can. Offer newsletters or email sign up for coupons. If you want to stick with the times, you can also do this with text blasts.

If people sign up through your website then you’ll know they want to receive these types of messages, but you still don’t want to overdo it. One email or text a week, or even one a month with a coupon, is plenty to peak their interest. Make those blasts about the products and services you want them to notice the most.

Originally posted on September 27, 2016 @ 2:15 am

5 Online Collaboration Tips for Successful Blogging

entrepreneur-593361_1280

Thanks to the internet, people from across the world are now as connected as ever. Online stores, industry news sites, and blogs; professionals with the right skills and talent can now contribute to these websites without the hindrance of location. All it takes is to establish a seamless collaboration platform that improves communication and productivity between online teams.

If you’re a blog owner and constantly outsource remote contributors, then here are five essential tips and tools that will help you maximize their productivity:

1. Use a Project Management Tool

First things first, you need to have a tool that will enable everyone to know exactly what they should be doing. The traditional practice is to use emails as the primary means of communication. While this still works, it’s difficult to convey the sense of urgency even if you specify deadlines in the email. This can make it difficult for your writing team to keep up with the editorial calendar, the blog’s quality standards, and each other when working on collaborative content.

CoSchedule

This is why the first software that every blogger should use is a project management tool such as Trello and CoSchedule. These tools offer a visual interface that can be used to assign tasks, set deadlines, and manage the workflow of every team member. Trello is a little more straightforward than CoSchedule, which can be seen as an advantage. It offers a fast user interface that organize projects into cards, which can contain an indefinite number of tasks. Each task may contain checklists, in-depth details, comments, attachments, labels, and deadlines.

On the other hand, CoSchedule provides a host of useful features that are specific to content marketing. It offers a comprehensive marketing calendar, social media scheduling, and integrations with other productivity apps such as Evernote and Google Docs.

2. Meet Occasionally

A team with mutual respect between each member is far more capable in functioning together and accomplishing goals than teams with little to no communication. However, not even the best online collaboration and communication platform can foster trust and team spirit. This is why you should also arrange occasional meet-ups that will allow teammates to get to know each other and discuss big goals with clearer detail.

W1 Office

Renting a co-working space for facilitating meet-ups is a good way to go, especially since it allows your team to do something that’s not work-related afterwards. It should be easy to find co-working space services in your area. For example, if you’re living in Seattle, then you can use a service like Office Nomads. For UK-based teams, then you may opt for W1Office.

Alternatively, you can still hold meetings online with a platform like GotoMeeting. It is a popular online meetings tool that features a simplistic yet functional interface. You can easily hold ad hoc meetings, collaborative discussions, presentations, and so on. It also allows you to organize and manage a list of meetings to stay ahead of your schedule.

3. Keep in Touch All the Time

Apart from an online meeting tool, you also need an online communication platform that will keep everyone on the same page – at all times. Remember that a team needs constant communication to work faster, brainstorm content ideas, share suggestions, and finish projects faster.

Slack

One of the best tools you can use for this would be Slack. Despite its name, it is one of the best online tools you can use to maximize productivity and foster team effort. It gives users access to direct messaging as well as channels that may facilitate specific conversations. For example you can have a channel for your content development, social media, and security teams to keep the discussions on-point.

Apart from sending messages, Slack also enables you to share files and integrate other enterprise tools for quicker access. This means members no longer have to check each individual tool for updates.

4. Store Files on the Cloud

Although Slack, Trello, and a lot of online collaborative tools include a file sharing feature, you still need a full-fledged cloud storage app to make your files accessible to everyone. One advantage of this is that you can have a single place for all your files, whereas sharing them with other collaboration tools means looking for the specific conversation first.

Google Drive

Today, two of the leading cloud storage platforms are Google Drive and Dropbox. Although Dropbox is also feature-rich, Google Drive offers more storage space (15 GB versus only 2GB on Dropbox) on the free version, which is already a huge difference. Furthermore, Google Drive includes easy integration with Google Docs, which can be used for quickly proofreading content submissions by writers.

5. Invest in Editing Tools

Although Google Docs is useful for making quick edits and comments, bloggers can also use editing tools to proofread and polish articles. Some of the factors that you should never overlook are grammar, spelling, and the readability of an article. However, a simple spell-checking feature in word processing apps cannot reliably detect these issues, particularly when it comes to grammar and readability.

Grammarly

This is why you should consider using Grammarly – a web-based editing tool that checks your article for grammar, spelling, and readability issues. All you need to do is to paste your document and the tool will automatically highlight the problem points and provide you with revision suggestions. If you run a blog with multiple authors, ask them to use Grammarly first or some of its alternatives to automate and make your editing process simpler.

It’s worth noting that Grammarly can be integrated with your browser as an extension. It will then check everything you type in your browser – highly useful if you’re creating social media posts or editing blog posts directly from your CMS. Check out this link for more information on how it can be used for blogging and other writing activities.

Conclusion

Today, going the remote route and eliminating the physical barriers for collaboration have been highly effective for developing great blogs and other forms of online content. Although you have access to the global pool of talent, remember that you also need the tools that will help you manage a great team. Keep in mind that it takes the collective effort of your entire editorial team to establish an authoritative blog.

Originally posted on June 22, 2016 @ 2:11 am